Category Archives: Snotty Comments on NYC Signs

Mocking double meanings and pretentious language on street signs and ads

What’s Open?

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When my son was little, we couldn’t walk down our block without having the baker rush over with a piece of bread, the dry cleaner offer candy, and the deli clerk donate a cookie. Toddler paradise! When I walk down that same street with my granddaughter, her experience is different. So many stores have closed! E-commerce and, I’ve read, some unwise rent laws have led to a surge in vacancies. What’s open, and when? These signs offer absolutely no help:

Given this timetable, I expect another empty storefront soon. Here’s another:

I’m happy about the “Grand Open”; at least the storefront isn’t vacant. I do wonder whether the $29 price includes both feet. I also wonder how long after the “grand open” I’ll see this sort of sign:

Near where the “out business” used to be is this sign, professionally printed and posted all over a building under construction:

According to the dictionary, “amenities” are “desirable or useful features of a building or a place.”  This sign is okay — grammatically, at least. Winding through scaffolding to play billiards or to sit near a communal wine cellar before your apartment is constructed is not okay, at least for me. But if you don’t care, go for it.

Although the word is correctly used in the last sign, I couldn’t help thinking about another definition of “amenities”: “social courtesies.” Sadly, everything I see in our public life shows me that this sort of “amenities” is absolutely NOT “now open.” If we can’t find our way back to civility, I fear that soon we will also be “out business,” and not just from 11 to 12 each day.

Unmentionables

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This morning, for algorithmic reasons beyond my comprehension, a video of a woman squeezing herself into some sort of elastic tube appeared on my social-media feed. Her message, after the tube had turned into a tourniquet around her waist, was that this garment hurt. Well, duh. Call me old-fashioned, but there are a few things I’d rather not see. Or know, such as what this sign means:

I know it costs $4. I know that the number one and “Pcs” don’t match. I don’t want to know what an “ashtray glass bra” is, much less buy or wear one. In case you’re wondering, this sign was in front of a (strapless) jar.

Nor do I care to discuss this sign:

Is $12 the sale price? Or are the bras even cheaper, now that they’re on sale? Are they made of glass ashtrays? Forget I asked. I don’t want to know.

Moral of this post: The Victorians called underwear “unmentionables” for a reason. A good reason.

Punc. Puzzles

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What governs whether a sign-maker has room for letters and punctuation? Font? The size of the sign? I’m going for chaos theory, based on these signs. The first is from the “Dept of Transportation”:

Somehow “ped” got a period, but “dept” didn’t. Both are abbreviations, “ped” being the shortened form for “pedestrian” and “dept” for “department.” In case you’re wondering (actually, despite the fact that you’re not wondering at all), I should mention that this NYC “dept” isn’t consistent when it comes to punctuation relating to walkers:

 

 

 

 

 

 

 

 

 

 

 

 

Maybe the plural “peds” seems different to the dept? Grammatically, it’s not.

Not only “depts,” but also building owners get creative with punctuation:

 

 

 

 

 

 

 

 

 

 

 

Neither of the two sentences on this sign ends with a period. Also, “owners” should have an apostrophe, before the s or after it, depending upon how many people own the bikes. I gave up the apostrophe battle a long time ago, so I won’t dwell on that issue here. I do wonder (a) how the landlord can figure out who owns a bike and (b) exactly how the “expense” is collected. I’m betting this sign is an empty threat. (Also ineffective, given the number of bicycles that have nearly run me down on New York sidewalks. What’s the dept doing with the time saved by ignoring punctuation rules?) I also wonder about the criteria for capital letters in this sign. If standard rules for caps had been in effect, only “No” and “Removal” would qualify (first word of each sentence), as well as the “Ps” in the title, “Private Property.” If the caps were for emphasis, why is “expense” in lower case?

Another:

I understand that consistency is difficult to achieve in, say, a 200-page document. But if you’re working with only two sentences, you ought to be able to spare a period for each or omit the punctuation mark entirely.

Last but not least:

Okay, no period at the end of this sentence: I’m used to that. But I can’t find any reason for a comma before the conjunction “or.”  For that matter, I can’t find a reason for the text as written. Why not just say “DO NOT FEED BIRDS”? Theories welcome. Punc also.

Scratching an It

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Pronouns create more problems per letter than any other part of speech, in my humble and completely unscientific opinion. You’d think that a scarcity of letters would open up fewer chances for error, but the opposite is true. Consider “it,” which is nearly as small as it gets, pun intended.

This sign is posted in a bathroom in a building owned and operated by a distinguished university, which shall remain nameless but not blameless:

I support the plea, the lavatory version of the Golden Rule, but not the pronoun. As the sentence is worded, “it” has to refer to “stalls and sinks.” Those items are clearly plural, and “it” is singular.

Now a few words from a distinguished newspaper, which shall also remain nameless:

 

 

 

 

 

 

When I first read this article, I thought that Loftsson’s whaling operation did not recognize “an international ban on commercial hunting.” Duh, I thought. They’re hunting; hence in the company’s view, the ban isn’t valid. A few minutes later, I realized that Iceland doesn’t recognize the ban. I probably would have caught on sooner had I had my morning coffee before reading the paper. But that’s why the rules for pronoun antecedents exist: to keep things clear even in the absence of caffeine.

Last is this caption, posted near the excavation of a Roman site. Mindful of my own frequent errors in the second and third languages I’ve studied, I’m ignoring the obvious translation issues. Instead, I’m focusing on the last word, “it”:

The photo is a bit unclear, so I reproduce the text here:

“Opening a settlement, to public visitors, would make some interventions destined for restoration, conservation, and spreading. The objective is to guarantee that the remains, mosaics, walls or paintings, wouldn’t deteriorate more than they are and, at the same time, visitors could understand them. Its appearance is never the same as the one in the excavation, neither is the one that had while the Hispanic-romans were using it.”

I dare you to define “it” with certainty. After reading other signs posted around the excavation, I realized that I was looking at the remains of a bath house and latrine. This “it,” in other words, has a lot in common with the modern restroom where I found the first sign. The more pronoun errors change, it seems, the more they stay the same.

 

Quick Questions

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I’m not going to ask whether it’s “hot enough for you,” the standard query in NYC during August. In deference to the fact that everyone’s brains are fried, I’ll just post a few signs and ask a simple question about each. Feel free to answer.

On a sidewalk near Second Avenue:

 

 

 

 

 

 

Question: Do they think pedestrians will hurdle over the orange-and-white bars without this reminder?

In a shop on the West Side:

 

 

 

 

 

 

Does the flu vaccine advertised in the small circle to the left of the larger sign complement the lipstick or the powder?

From The New York Times:

 

 

 

 

 

 

Is “wildly unparalleled” a zig-zag or a right angle?

Finally, from a mini-golf course in Seattle:

Does this mean you should ignore the hand rails that are NOT provided?

Prize for the best answers is, well, nothing. But try anyway!

Service with a . . .

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The rule used to be “service with a smile,” to which employees in stores and restaurants at least paid lip service. (Pun intended.) The rule has changed. Witness this sign, which my granddaughter spotted in a flower market:

 

 

 

 

 

 

I certainly sympathize with selfie-opponents, having been backed into, stepped on, and nearly blinded by people more interested in proving that they’d seen something than in actually seeing it. Think for a moment: the amazing place/thing/person that prompts people to take selfies is behind them. And unless, like countless generations of parents, you claim to have eyes in the back of your head, you aren’t seeing what you’re snapping. My sympathy for the flower seller doesn’t change the fact that her customers aren’t receiving any smiles here.

Or here, as noted by my friend Sharon:

 

 

 

 

 

 

Grammatically speaking, an introductory verb form (“To Better Serve You,” which by the way displays a strange set of capital letters) modifies the subject. In this sentence, the implied subject is “you,” as you are the one who is supposed to “Refrain From Cell Phone Use.” I’m not quarreling with the sentiment expressed by this sign. Everything I said about selfie-shooters applies to many cellphone-chatters also. But in the sign, grammatically, no one is serving “You.”  The sign really means “shut up and let me do my job and we’ll both be happier or at least not hate each other quite as much.” I think. The logic befuddles, but at least the sign writer was polite.

As was this one:

 

 

 

 

 

 

“Kindly”? Traditionally, that adverb was for the customer: “Kindly refrain from throwing paper money at the waiter,” or something like that. Here the restaurant believes that it is acting “kindly” by reminding you that you’re a dinosaur if you think you can pay with currency. I do like “cashless,” which, judging from the prices, isn’t going to be a problem for the owners unless their bank account is hacked.

I’ll end with refreshing honesty:

 

 

 

 

 

 

I prefer wine, but I think I’ll go to this restaurant anyway. Who can resist “mediocre service”?

Help Wanted. Please!

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Still summer, still hot, still trying to figure out what some signs mean. A little help, please!

I understand “Credit and Non-Credit,” “Online,” “Leadership,” and STEM.  (In case you aren’t familiar with the acronym, that’s “Science, Technology, Engineering, and Math.”) But “Location-Based”? Last time I checked, everything was in a location. Are students getting credit for thinking about where they are? I imagine this advertisement, which is from a university with an excellent reputation, refers to study abroad or in locations that invite scientific or sociological research (e.g. Antarctica or a rainforest). If so, say so, I thought. Then I tried to reword the line and came up empty. Suggestions?

Here’s a physical/verbal oxymoron:

 

 

 

 

 

 

The posted bill (which the dictionary defines as “a written or printed notice”) outlaws itself. I  spent some time wondering how to get around this problem. You could say, “Post no other bills,” but that sounds clunky and invites reactions such as “What’s so special about your bill?”  A few weeks later I saw the same words stenciled on a wall. Does a stencil count as writing? Is a non-paper bill a bill? No idea. Thoughts welcome.

And there’s this beauty from the New York Times:

The verb “refund” is transitive; that is, it takes an object. To whom is the bank refunding “Mr. Kemm”? Does he come in a large version of those bill-shaped envelopes you get when you withdraw a lot of cash? Is he shrink-wrapped, like (I imagine) deliveries from the treasury? Speculation invited.

I spotted this problem on a menu sign in the cafeteria of the Metropolitan Museum of Art. I couldn’t come up with a solution:

I was fine with the first two lines and the last, but the third one stumped me. “Bolognaise” (often written as “Bolonese”) is a meat sauce. But before I got to that word, I pictured “house-made beef” and immediately wondered where the Met was raising its cattle. In those mysteriously roped off galleries? Hidden in the basement and taken out at night to graze in Central Park? My first thought was to drop “beef” as unnecessary information. But I did a little more research and found that Bolognaise sauce may contain beef or pork, or, for all I know, ostrich or aardvark. So “beef” is actually essential information. I spent several hours trying to reword the sign to avoid the cattle-on-Fifth-Avenue issue. (Yes, I really should get a new hobby.) My best answer was a comma after “house-made.” I could also envision a hyphen (beef-bolognaise). Neither satisfied me as much as the pasta, which was quite good. Chefs, how would you word this sign?

Puzzles

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Although it’s still July, I can’t help feeling that we’ve hit the dog days of summer, which should show up in late August. Maybe it’s just me. Or climate change. Regardless, it seems like a good time to present some puzzles to take your mind off the heat. Here we go:

 

 

 

 

 

 

First of all, this sign does not include the word “free,” so it isn’t saying that if you buy one shoe, the store will throw in another one without an additional charge. I don’t need to point out that in the non-shoe world, buying one thing usually results in your getting one thing. An upsetting possibility is that shoe stores are beginning to follow the playbook established by airlines: Charge a basic rate that includes almost nothing, and then add fees. “Want the matching shoe? Upgrade to the pair rate!” If that’s the case, I think I’ll hop.

My friend Catherine spotted this sign:

 

 

 

 

 

 

Over several glasses of wine, we decided that this place either offers head-to-toe service or caters to clients with hoof-and-mouth disease. Other theories welcome.

Then there’s this sign:

 

 

 

 

 

 

I didn’t realize that Bento Boxes were “Irish to the Core.” I may have one with a glass of Japanese-to-the-Core Guinness.

Last one:

The truck handle underlines the crucial word, which seems to promise 24-hour service if you need a stringed instrument (the “Viol”) removed. The puzzle: There’s a period after “Viol,” implying an abbreviation (most likely candidate: violation). But there’s also a red dot between “Viol.” and “Removal,” separating the two concepts. Why would a company offer “violation” (abbreviated or not) to its customers? You figure it out. I’m going out for some iced coffee. Or an Irish bento box.

 

Down with Apostrophes!

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Maybe it’s the spirit of rebellion inspired by the approach of Bastille Day, but I have to ask: Why do we need apostrophes?  Perfectly respectable languages — French and Spanish come to mind — manage without them. Does anybody really think that writing “Georges flag” instead of “George’s flag” will mislead a reader? Unfortunately, abolishing apostrophes is not an option I can exercise unilaterally. And while they remain part of the language, I do think they should be used correctly. Often, they aren’t:

 

 

 

 

 

 

In this sign “sheets” is a plural, not a possessive. Therefore, this apostrophe isn’t okay. (Neither were the sheets, which looked a bit faded.) Maybe I should have razored out the apostrophe from that sign and inserted it into this one:

 

 

 

 

 

 

Sorry for the blurry photo; a grate, a screen, and a window blocked me, perhaps an unsuccessful attempt to mask a punctuation problem. The space between the N and the S implies that the sign writer had an inkling that “men s” was a possessive requiring an apostrophe, not a plural to be written without one. Yet somehow the punctuation never made it onto the sign. Nor is it clear what “men s wanted current designers” means. But that’s not an apostrophe issue. “Men’s wanted current designers” is just as confusing.

Here’s a fine pair, from two different stores. Care to guess which is correct?

 

 

 

 

 

 

 

 

 

 

 

 

I vote for the second, reluctantly. In the first, “dine” isn’t a noun. The hot dog and fries could be a “kid’s dinner,” or “kids’ dinners,” if they don’t eat much. But something has to change (both grammatically and nutritionally). The case for the second sign is that “kids” functions as an adjective. Despite watching the “Yankees game” instead of “the Yankees’ game,” I prefer “kids’ classes.” Also a hyphen in “pizza-making.” Nobody ever said I wasn’t picky. Just willing to guillotine apostrophes out of the language.

 

Again with the Prepositions

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The title of this post begins with an adverb and a preposition, in that order. For those who’ve never heard the expression “again with,” imagine those words spoken in exasperation, the same tone you’d use for “not again!” (eyeroll optional).  I hear “again with” often in New York City, but I don’t know whether it’s in common use in other areas. Custom, not set-in-stone grammar rules, generally governs prepositions. I wait “on line” in New York, but my granddaughter, who lives in Seattle, waits “in line.” Both of us are grammatically correct (and usually impatient).

Although you have a fair bit of leeway with prepositions, some usage is downright strange:

 

 

 

 

 

 

The odd texture of this photo comes from the screen in front of the sign. Every time I pass “these windows,” I wonder why a double preposition (“BY or NEAR”) appears. Either would make the same point. Coupled with the tripled exclamation point in the last line, I suspect the people living behind “these windows” aren’t happy with their ground-floor apartment. In NYC, that location means you’re essentially living in (on?) a crowded sidewalk, because screens and  glass do little to keep out smoke and between-puff conversation.

Another confusing preposition:

 

 

 

 

I hope the company’s food prep is better than its grammar, because “since” means the company was established at some point between 1983 and the present — including, say, this morning. A different preposition, “in,” would place the company in the “thirty years and counting” category, which I suspect is where it belongs.

Another:

 

 

 

 

 

 

I’m not sure why, but “repairs on” sounds odd to me. It makes me envision someone hovering above a necklace or a ring, loupe and screwdriver in hand. A helicopter jeweler, perhaps, for this era of helicopter parents? I’d substitute “to jewelry” or “repair of jewelry” or simply “jewelry repair.”

Last photo:

To be honest, I’m not sure what this sentence means, regardless of prepositions. I do know that “in points” should be “at points,” but the significance of “affected by” escapes me. Theories welcome AT any time, DURING any time period, FOR the foreseeable future.