I was the kind of kid who fell down the stairs because I didn’t want to stop reading whatever book I’d just taken out of the library. Then I became an English teacher and a writer. So you’ll understand why my heart went pitter-patter when I saw this on a forklift outside a large food market in my neighborhood:
I pass this store often, so I can report with confidence that every forklift has a “literature packet” strapped to its vertical shaft. I’ve spent a lot of time speculating about the contents of the “literature packet,” wondering what genres are represented and whether the literature changes with the seasons. This being autumn, I’d choose Frost’s “After Apple-Picking” or “This Is Just to Say” by William Carlos Williams, possibly the best poem ever written about food larceny. (It’s the one where the speaker confesses that he has “eaten the plums” that someone was “probably saving for breakfast.”) Or maybe the packet contains the script of “Babette’s Feast” or the Christmas dinner scene from Great Expectations. Yes, I know, the “literature” is probably operating instructions, but a grammarian can dream, can’t she?
Less appealing is this headline from The New York Times, the newspaper I read every day and which, in my opinion, should know better than to write this:
According to the dictionary, a “drove” is “a herd or flock” or “a large mass of people acting in unison.” Therefore, “Zimbabweans” can turn out in “droves,” but not “Zimbabwe.” Unless a mass of countries with that name somehow didn’t make it onto the map?
Hanging by a thread onto the theme of this post (that you have to read the sign is my only justification, other than the fact that this one is too good to omit) is an ad for Crocs:

My friend Trent snapped this photo while on vacation. He said thought it might be for “those participating in hop-scotch tournaments” who need a spare Croc “in case of a “blow-out.” Excellent theory. As for me, I wonder whether someone taking advantage of this deal ends up with five shoes, as depicted in the sign, or five pairs. The first would be quite useful for those of us who have five feet — huge, untapped market there! — and the second for people who don’t feel their shoe supply is adequate unless they can cover every weekday with a different pair of Crocs. I’m not in either category, and I strongly suspect not many readers fit Trent’s theory either. If only this sign came with a literature packet! Then we’d know. If there are any “droves of Croc” reading this post, please feel free to enlighten us. In the meantime, happy reading.

As far as I’m concerned, BOGO all you want. I once thought that the concept of “buy one get one” was an unnecessary statement of the standard deal between buyer and seller. But now I see that most BOGO-users are too busy surfing social media to add an “F,” for “free.” Or maybe they think that BOGOF sounds like a mediocre brand of caviar. I commend this sign-writer for specifying the terms of the deal, spelling out “buy one get one” for “50% Off,” though strictly speaking the sign should read “BOGAOF50%O” (buy one get another one for 50% off). I concede that such a sign resembles the kind of password people concoct and promptly forget. I will, however, raise an objection to “tight.” I prefer to cover both legs with “tights,” not just one with a “FREE tight.” And $75 is a little steep, don’t you think?













Somehow “ped” got a period, but “dept” didn’t. Both are abbreviations, “ped” being the shortened form for “pedestrian” and “dept” for “department.” In case you’re wondering (actually, despite the fact that you’re not wondering at all), I should mention that this NYC “dept” isn’t consistent when it comes to punctuation relating to walkers:

I understand that consistency is difficult to achieve in, say, a 200-page document. But if you’re working with only two sentences, you ought to be able to spare a period for each or omit the punctuation mark entirely.
Okay, no period at the end of this sentence: I’m used to that. But I can’t find any reason for a comma before the conjunction “or.” For that matter, I can’t find a reason for the text as written. Why not just say “DO NOT FEED BIRDS”? Theories welcome. Punc also.
I support the plea, the lavatory version of the Golden Rule, but not the pronoun. As the sentence is worded, “it” has to refer to “stalls and sinks.” Those items are clearly plural, and “it” is singular.








