Unintended Meanings, Part 2

All business owners want to offer something unique. Their fondest wish is to drive out the competition by cornering a slice of the market that consumers can’t find elsewhere. Right?

Wrong, according to this sign, which I’m pretty sure doesn’t say what the proprietor intended:

 

"Everyday" is not "every day"

“Everyday” is not “every day”

 

 

 

 

 

 

 

 

The service in this salon is available “all day.” So far, so good. But to move from the 24 to the 7 part of the expression 24/7, the next words should be “every day,” not “everyday.” What’s the difference? The two-word expression means “today, tomorrow, the day after that, and so on.” The single-word expression means “ordinary” or “commonplace.” According to the sign,  you can get your hair styled in an ordinary way at an extraordinary time of day. (Even that statement isn’t totally accurate, as the salon isn’t in fact open all day. But that’s exaggeration, not grammar. I’ll let it go.)

A few blocks later, I saw this sign, which still confuses me. My first reaction was to wonder: What are “plumbing keys” and “electrical keys”? The gap in the middle suggests that the “keys made” part belongs to two columns.

 

What are "plumbing keys"?

What are “plumbing keys”?

 

 

 

 

 

 

 

 

Perhaps the owner wanted to emphasize this small but essential service to anyone needing an extra set of door keys? Or maybe the point was to capture my attention. If so, mission accomplished.

Lest you think that all I do is complain, here is a sign that (be still my beating heart), correctly pairs singular pronouns with a singular noun (pet):

 

His/her! Not "their"!

“Him/her,” not “them”!

 

 

 

 

 

 

 

 

In societies without companion-animal spas, designer cat beds, and dog booties, the pronoun “it” would suffice. But this is New York City in the 21st Century, which is rife with those items (and many more pet-indulgences).  Who am I to quibble with unconditional love and its pronoun necessities? I once had a parakeet that more or less lived on my shoulder, when she wasn’t laying eggs in my husband’s lap. (Note that I said she, not it.) So I’m giving this sign my seal of approval, not least because it begins with “please” and ends with “thank you,” two niceties that aren’t always found in the Big Apple.

 

 

 

 

Unintended Meanings

Walking around Manhattan, I often feel the urge to enter a store, grab an employee, and ask this question: “What, exactly, do you think your sign says?” I’m rather shy, and I also understand that most storeowners and employees are far more interested in selling goods and services than in grammar and usage. So I don’t ask anyone anything. Nor do I explain the unintended meaning of the signs I see, such as this one:

Just one bagel?

Just one bagel?

 

Get there early, people, because after one bagel is sold, you’re out of luck. Here’s another puzzler:

Three adjectives? Two adjectives and a noun?

Three adjectives? Two adjectives and a noun?

 

 

 

 

 

 

 

 

Does this sign offer the services of a gifted psychic or something else that is gifted, psychic, and spiritual? If so, what is that something else? Maybe the noun, psychic, is bookended by two descriptions – gifted and spiritual. I’d tell you the answer, but I can’t.  I’m not psychic.

And then there’s this salon, which offers a facial for the neck or back. If you’re working on those body parts, is it still a facial? Or are you getting a neckal and backal? But that’s not the best part of this sign. It’s the high frequency and excellent custom mask. I don’t know what that is, but I want one.

 

Custom mask?

Custom mask?

 

 

 

 

 

 

 

 

By the time I finished reading this sign, I had quite a few dead cells I wanted the shop to “eliminate” — from my brain.

Not Raining but Poring

Nobody seems to look for anything these days, if my favorite newspaper, The New York Times, is any indication. A small selection from just a couple of days in April 2015:

  • CIA analysts  “poring over drone video feeds, satellite data, electronic intercepts of cellphone conversations and informants’ reports.”
  • A writer “on her couch, poring over a new story.”
  • Football coaches “poring over game film and scouting reports” before the draft (for players, not for combat).
  • American “business and investment lawyers poring over the mash-up of laws in the existing trade embargo” of Cuba.
  •  Angora rabbit fans (who knew they existed?)  “who spend time coddling the rabbits and poring over their pedigrees.”
  • The South Korean government, “poring over private chats” in an invasion of privacy.

I’m not sure what to make of all this poring, which, by the way, is not related to climate change. “To pore over” is “to read or study carefully, in an attempt to remember,” according to one dictionary. That definition doesn’t seem to be the operative one lately. Instead, poring over is the new sifting through — checking a mountain of information for just the right fact. Not that sifting through has gone away entirely. I got more than 4000 hits when I searched for “poring” in the NY Times site, and a slightly higher number for “sifting through.” In the last two weeks, jurors were “sifting through” evidence in a high-profile murder case, a scholar was commended for “sifting through” early Modernist works, and an actor was depicted as “sifting through television and film scripts” in search of a new project. An employer was “sifting through resumes” and someone else was “sifting her memory for clues about her father’s secrets.”

And then there’s data mining. Can’t you just picture  data miners, wearing reading glasses instead of helmets with those little headlights, poring over their algorithms, hoping to uncover something of value? The gold nugget, so to speak. Before data mining I often read about people massaging the data to find patterns. I’m not exactly sure what you do when you massage the data, but it sounds like a lot more fun than poring over or sifting through.

All these terms, though, mirror how overwhelmed we are. Documents, film, audio tapes, and rabbit pedigrees — how are we to keep up? The haystack keeps getting taller and the needle smaller. Me, I’ll just keep looking.

Upcycling

Now trending, as they say in media far less long-winded than I am, is “upcycling” – taking discarded or undervalued material and pushing it up the value ladder. While I can appreciate the conversion of old rubber tires into sturdy sandals, I have some problems with upcycling language. Take a look at this sign, which turns a regular old cup of coffee into something else:

Small batch?

Small batch?

 

 

 

 

 

 

 

 

 

I guess “small-batch” is one of those terms you’re supposed to see as worth at least a dollar more per cup. After all, “small” implies that most people are excluded. The fact that this sign appears on a worldwide chain of coffee shops is irrelevant, though ironic. And speaking of “shops,” note the upcycling of this name:

Add two letters and double the price.

Add two letters and double the price.

 

 

 

 

 

 

 

 

 

Here’s another, for those of you who slap some polish on their fingertips (if that) and assume they’re ready for the runway:

Design team?

Design team?

 

Pause for a moment to  pity the team-less. To console themselves, they can go to a bar. Or, as the next sign indicates, they can visit a “taproom” where they have “craft beer” and, if I’m being grammatically picky (and I always am), a “craft kitchen,” whatever that means. Nowadays, “craft beer” frequently carries about as much meaning as “small batch,” given that conglomerates have taken over many of what used to local beer companies that really did make small batches.

P1010457

 

 

Not to belabor the point, which is already on overtime, here’s a sign that eschews (1) patriotism or (2) common sense by advocating “European Wax,” which is either a style of hair removal or a sticky product of bees residing abroad:

 

What's wrong with American wax?

What’s wrong with American wax?

 

 

 

 

 

 

 

 

I think I’ll stay home, make a small batch of coffee, and drink it in my craft kitchen. You’re welcome to join me.

 

Didn’t we win that war?

It’s been a long time since I studied American history, but until recently I was under the impression that we’d won the Revolutionary War. If we did, the Upper East Side apparently hasn’t gotten the message. Check out this sign from one of the local luxury food stores (yes, in this part of town there are several), which shall remain nameless to protect the pretentious:

Bespoke? Really?

Bespoke? Really?

 

 

 

 

 

 

 

 

I’m not going to touch the “dissappoint,” misspelled words being beneath my notice (usually), but it is a nice touch. This sign first appeared as a simple sheet of paper, printed by someone who hadn’t worried about the wavy red spellcheck line under what should read “disappoint.” About a week ago the store had the sign framed and mounted under a container of melon cubes. The busy employees don’t have time to read the sign aloud, so I can’t make a joke about someone who “misspoke” about “bespoke.” Sigh. What I can do is compare “bespoke fruit baskets” to “custom-made” or “made-to-order” fruit selections. What’s the difference? About thirty bucks, give or take. It’s the British influence.  Associate a word with Colin Firth’s accent, and the price goes up.

The same principle is at work with “Stonehenge Realty,” a name I see on any number of NYC buildings. I would keep the name to myself, for the same reason I’m reserving identification of the foolish fruit-seller, but in this case the name itself is the point. Now don’t get me wrong. I have visited Stonehenge (the real thing, not the apartment buildings), and I’ve marveled at its power and history. But in New York? Can’t you just picture a real estate agent, Armani on and portfolio ready, extolling the virtues of living under a rock slab? “You’ll love the workmanship on this monolith,” the agent in my fantasy says, “and rocks are practically maintenance free. Of course, in December and June the Druids have access, but they add character, don’t you agree?”

Don’t think the tendency to turn to Britain for luxury references is purely a matter of money, with whoever names apartment buildings (and who does, do you know?) applying the names of economic powerhouses to their houses. If so, I’d expect to see the “Beijing” or possibly the “Riyadh.” If they’re out there, I can’t locate them. Nor is it a former colony’s desire to show reverence to the mother country. If it were, someone would be living in the “Chiapas,” because we beat Mexico in a war also. Okay, technically it was Spain, but don’t quibble.

No, it’s cultural bias, plain and simple, the same impulse that drives the ratings for Downton Abbey into the stratosphere. The Yanks won the war, but the British won the peace.

That’s it for today. I’m off to high tea.

Can’t we all just calm down?

In the spirit of “colossal olives,” which is marketing-speak for “large,” I’m seeing language moving up on the intensity meter. Nothing seems to be “good” anymore. Good is the new so-so, and fair is foul these days, as it was in Macbeth. I give my order to a waiter, who replies, “Awesome!” Somehow, the tuna-on-rye, though tasty, does not move me to awe. A simple “good choice” works just fine.

I was thinking about this intensification trend when I saw these signs. Here’s one demonstrating way too much enthusiasm:

Special isn't enough. They're going for "special!!!"

Special isn’t enough. They’re going for “special!!!”

 

 

 

 

 

 

 

 

 

If the masseuse feels that much passion, I doubt I want the service offered. The masseuse may be, well, a practitioner in another business entirely. On the other hand, the sign writer, not the masseuse, may be the overly enthusiastic one. After all, Massage Special!!! was on the same street as this awning:

Note the name of this deli.

Note the name of this deli.

 

 

 

 

 

 

 

 

 

I wonder who owns this deli? The artist once “formerly” and then again known as Prince? I also wonder how  employees answer the phone. “Hello, this is !!!!!”? How exactly do you pronounce five exclamation points?

Or six?

exclamation points

 

 

 

 

 

 

 

 

Time to calm, down, people. Or perhaps I should say, in the spirit of the age, “Time to calm down, people!!!!!!!”

Hallucinations for sale

I’ve been “collecting” signs for a while. This post is a mix of old and new sightings in the category labeled “Huh?” that I add to nearly every day.  First up is a store that specializes in hallucinations. Does the DEA know?

Top quality visions only.

Top quality visions only.

 

 

 

 

 

 

 

 

Next is something my friend Michael sent me, with the email subject line “Word Crime.” Isn’t it wonderful to hydrate yourself for your entire lifetime for only $1.95? Quite a bargain.

free water

 

 

 

 

 

 

 

 

Below is another puzzle. We buy cash in exchange for cash?  And then there are the “old boyfriends.” (Young boyfriends, I guess, don’t count.)  Also, even if you insert an apostrophe and exchange your “old boyfriend’s jewelry” (singular) or “old boyfriends’ jewelry” (plural), aren’t you stealing the old guy’s jewelry? In the face of larceny, I won’t mention the missing comma after “gold” or the period that should follow “diamonds.” Should I be surprised that the store went out of business?

Turn your cash into cash? Not to mention your old boyfriends.

Turn your cash into cash? Not to mention your old boyfriends.

 

Unwinding 5000 Games

In the “what on earth does that mean?” category, here is the latest batch of signs  to stop me in my tracks. Once more I admit (maybe submit?) to the title “Grumpy Grammarian,” but really, what are these people trying to say?

First up is a poster in the window of a small copy shop in midtown:

Window tint print here?

Window tint print here?

 

 

 

 

 

 

 

 

After three or four visits to this block (no, I’m not that obsessive about signs, but one of my favorite bars is nearby), I finally decided that window tint print is the sort of film that sits on a window and lets some light through — enough light so that whoever buys it can claim that it doesn’t detract from the experience of, for example, a tourist peering through a shrink-wrapped  bus.  I guess imagination applies to the message on the window tint, and protection is the window tint itself. And what’s with the new? Was the old window tint inferior? Nonexistent? Feel free to come up with your own interpretation. Stop by the shop to see whether you’ve guessed correctly. (Then hit the bar across the street. It serves good beer.)

Next up is this neon sign, glowing prettily and selling — well, I don’t know what this store is selling. Does anyone know what “computer color graphic out put” is?

Out. Put.

Out. Put.

 

 

 

 

 

 

 

 

If you’re going to invest in neon signage, it might be a good idea to check your message. What are you putting and where, exactly, is out? Maybe they mean that you upload a color image (a graphic) and then it’s printed? Or beamed directly to the intended viewers’ eyeballs? (Targeted marketing, you know, is trending.)

The next sign has the advantage of being crystal clear, if somewhat unwelcoming. Not for New Yorkers those syrupy signs saying “I heart you” or “NYC hearts all those annoying tourists who bump into us natives on the sidewalk or hesitate two nanoseconds on the coffee shop line.” This one displays New York snark, my favorite tone:

 

New York does not  "heart" you.

New York does not
“heart” you.

 

 

 

 

 

 

 

 

One last sign. I don’t mind being commanded to play. I’m totally fine with the order to dine. But how do you unwind games? And not to be picky (okay, to be super-picky), the sign should read “more than” 5000 games, not “over.” (More than or fewer than is the expression you want for things you can count. Over and under work for quantities you measure.)

unwind

 

 

I’m “minutes away” from giving up on properly written signs. Join me there whenever you like.

Dash to —

In Seattle’s Museum of Flight one wall features photos of important people. Beneath each smiling face you see the date of birth and, sometimes, the date of death. I found this wall unsettling, but not because of the reminder that death exists. It’s hardly a surprise to see a date when someone has “shuffled off this earthly coil,” as Hamlet says. The shock is that the living are represented by their birthdate and then a simple dash into, well, blankness. That dash set me thinking.

A hyphen, the shortest punctuation mark in the horizontal-line category, generally links one thing to another. A first-base coach, for example, is the guy standing near first base. The first base-coach, presumably someone who rode a horse to the game, was likely the earliest baseball guy to determine that runners were too dumb to know whether to steal or stay put. He may have stood near either first base or third. (I’m assuming mid-field help, next to second base, has never been allowed.) Here’s a sign with conjoined, hyphenated descriptions:

one-of-a-kind

 

 

 

 

 

 

 


This “build-a-Jewel” bar offers a “one-of-a-kind” and “hands-on” experience.  Hyphens may also appear at the end of a line too short to contain an entire word. In that position, they break the word into two pieces but give a sense of continuation. I wouldn’t mind having my life represented by a hyphen, as I enjoy making connections.

But this is a post about dashes, not hyphens. What copy editors and printers call an em dash is the longest horizontal line. (It’s usually a solid line, but given the limitations of this computer program, I’ll make an em dash out of three consecutive hyphens. What you see depends on the device you’re reading this post on.) An em dash inserts an interrupter into the flow of a sentence: Margot bought ten pounds of cheese — Henry having apparently inherited his food preferences from a rat — and stowed them in her refrigerator. An em dash also indicates a thought that has been broken off, presumably with the possibility of continuing someday: Percival muttered, “I don’t know how she —” and slammed the door.

What I saw in Seattle’s fine museum was a line that was longer than a hyphen but shorter than an em dash, an en dash. (Bowing again to my computer, I’ll use two hyphens as an en dash. As before, I’m not sure what you’ll see.) En dashes show a range, usually from one number (such as a date) to another. They always have a beginning point, but they also always have an endpoint. An en dash is finality writ small; the punctuation mark tells you, beyond a doubt, that what starts must finish: On sale Monday – Thursday! Hurry in before prices double! En dashes close off; they limit possibility. Nothing beats the finality of an en dash, not even a period, which may after all simply divide one sentence from another.

All these nuances of punctuation turn the photos in the Museum of Flight into a statement about life. Left alone, hanging there just after the birthdate, en dashes shout carpe diem, because you’ll be gone. You just don’t know when. Personally, I’d like my birthdate to precede an em dash, trailing possibility like puffs of smoke from an airplane into — well, who knows?  Or, my em dash may be the ultimate interrupter, showing that my little life is an insertion into something much, much bigger. Either way, I’m part of something, even though (in Hamlet’s words again) it’s “the undiscovered Country, from whose bourn / No traveler returns.”

Working to Change That

Maybe it’s because I spent too much of my early adulthood listening to suburban relatives complain about New York City, which was then and is now my home. Maybe it’s because too many people I’ve met on my travels through small towns ask me whether I’ve been mugged, once they learn that I am from New York City. Regardless of the reason, a tagline on public radio really hit me in the gut. With the name changed to protect the innocent, here is what a smooth, sophisticated voice announced this morning on NPR: “Two thirds of diabetics live in cities. Big Drug Company is working to change that.”

Come again? Are they handing out coupons for discount relocation services? Lining up vans at clinics? Hop on. Leave the city! Your blood sugar will be normal again! Is that what Big Drug Company is saying?

The more likely explanation, of course, is that whoever writes for Big Drug Company is grammatically challenged when it comes to pronouns, not an urbanophobe (a term I just made up). That should refer to one noun (either singular or plural), not to a clause such as two thirds of diabetics live in cities. Even when you untangle the grammar, Big Drug Company’s message is still unclear. Has the company sent representatives with insulin pumps to crowded areas? Are employees standing on street corners, waiting to take your blood like some sort of urban vampire squad? Or is Big Drug Company placing posters in subways, urging people to take Big Drug Company’s health advice (and buy its products)? Their contribution to public radio apparently wasn’t enough to buy time for more details.

To be fair to Big Drug Company (not to mention public radio), I must admit that pronouns attract errors the way spilled syrup draws flies. I often see sentences resembling this one: “George told his brother that he was an idiot.” What do you think happened next? Did the brother land a punch on George’s nose, screaming, “How dare you insult me?” Perhaps the brother threw his arms around George and said, “You’re too hard on yourself, Bro. You aren’t an idiot. You’re just stupid.” The vague pronoun he leaves you wondering.

Wondering, like diabetes, drug companies, and interpersonal fights, is not a good idea. I think we should work, as Big Drug Company says, “to change that.”

I’ll let you decide what that is.