Tag Archives: Advertisements

Animation

4 Replies

Disney isn’t the only company infusing life into inanimate objects. (Did you know that inanimate used to be a verb meaning “to infuse life”? Now it’s an adjective meaning “without life.” Curious how language works.) As these signs illustrate, anyone can animate an object, though the results are somewhat unpredictable.

First up is a sign my friend Catherine spotted:

I wonder whether the dresses stride or billow out. Also, when the dresses . . . come out of the fitting room, are there people in them? If not, what happens to the people in the fitting room when their dresses . . . come out? Note to self: shop at this store only while wearing pants.

I usually remove a brand name to avoid embarrassing the business responsible for unintentional hilarity, but Heinz should know better. Take a look at this label:

Heinz Ketchup is grown, not made? Really? Is there a plant with little ketchup bottles on it? Do they start out as one ouncers and reach maturity at, say, a quart?

This last sign doesn’t animate the apartments it references, but I hope it animates those who are delivering the 2 – 4 BRs. They’ll need to step lively:

How much does an average bedroom weigh? How large a vehicle do you need to deliver 2 – 4 of them? Does from $3.4M include postage? Inquiring minds want to know.

You’ll have to excuse me now. I’m off to fill Gertrude (my kettle) and put her on Ronald (my stove). If I’m going to be animated enough to get something done today, I need a cup of Joe.

What’s for Dinner?

4 Replies

Now that the holiday season has arrived, it seems appropriate to look at what we’re eating — not in terms of nutrition but rather identification. This is not always easy to do, as this label reveals:

How do crackers qualify as entertainment? They’ve always seem rather boring to me. I imagine the person who came up with this label decided consumers need to be told when to serve the product. But is it really so hard to figure out when to serve crackers? Are there rules for cracker serving, like a penalty if crackers show up in a lunch box?

On the same theme, take a look at this label for a vegan product, a Celebration Roast:

At least the label lets consumers know which veggies and fruit they’re eating when they tuck into a Celebration Roast. But stuffed implies a wrapper or a container (e.g. a turkey), and there’s no way to tell exactly what is stuffed with butternut squash, apples & mushrooms. The celebration? The cellophane the roast is packed in?

These signs offer specific (and useless) description:

Nice to know what shape my ham is in and the color palette and nationality of my cheese. And yes, I do know that American Cheese is the name of a processed product that bears a passing resemblance to cheddar. Nevertheless, I can’t help thinking that these signs lack essential information, such as whether the ham is cured or uncured and how many additives are present in a sandwich made from pear shape ham and yellow or white American cheese.

Bottom line: Please tell me what I am eating. Don’t tell me when I should eat it or what it looks like. Bon appetit!

Obviously! Or Not.

4 Replies

On some of my excursions around New York City, I find signs that are stunningly obvious, the equivalent of a message I once saw on a book of matches: “Warning — may cause fire.” Here’s one such sign:

Does the owner think anyone’s going to pay $26.00 for amateur haircuts & shaves? Professional would seem to be self-evident, given that someone is paying rent, utilities, and so forth to hang out inside and tend to customers’ tresses in exchange for money.

Also obvious is this sign I saw in Midtown:

If you were searching for a satellite, where else would you look? Under the sidewalk grate? Not obvious is what’s holding the satellite. A giant leash? A Star Trek magnetic field? Also, why are they holding it? Send the satellite into orbit, already! Despite the pandemic, rents in New York City are high, and Space is free.

Also unclear is the meaning of this message, which I glimpsed on the side of a van belonging to a cleaning service:

I have always assumed that every doorman in my building showers, with perhaps an occasional bath as a change of pace. That a doorman might opt for dry cleaning never even entered my mind. Now that the thought is there, though, I wonder whether the dry cleaning ticket is pinned or taped on, and to which body part. Actually, on further reflection, I’d rather not know.

One more puzzler, to balance out the pair of obvious signs earlier in this post:

The bar looks old, so I’m not questioning the age of the place but rather the quotation marks around 100, which are most commonly used to indicate a direct quotation. That doesn’t seem likely here. Nor is it likely that the marks signal doubt about the accuracy of the information enclosed by quotation marks, as in We listened to Henry’s “singing” until our eardrums ruptured. The dates show 100 years (2021 – 1921 = 100). So why quotation marks?

Obviously, I invite you to send me your theories.

Punctuation Puzzles

4 Replies

I live in New York City, so irony is my default tone. Thus I’m fairly sympathetic to “scare quotes,” the print version of “air quotes” — punctuation that writers insert to distance themselves from whatever’s inside the quotation marks. The problem is that sometimes readers can’t tell whether the quotation marks indicate a definition (as they do above), an exact rendition of someone else’s words, or an eyeroll. Take this sign, for example:

I’m not sure why NO appears inside quotation marks. If these are scare quotes, the signwriter is saying, “Cyclists, you are not supposed to park here, but [wink wink] you will anyway and I won’t stop you.” It’s also possible that the signwriter may be quoting someone: “Don’t blame me! The owner said NO.” Putting aside the punctuation issue for a moment, I still don’t grasp the intended meaning. Is the sign protecting cyclists (“There’s a HAZARD here for you!”)? Is it trying to safeguard pedestrians, who may trip over a parked bike? Keeping cars and bikes separate? Inviting cyclists to leave their bikes because there’s NO PARKING HAZARD? I can only speculate.

Nor can I determine the function of the quotation marks in this photo, sent by my friend Ellie:

Frankly, I have no idea why quotation marks appear in this sign. Nor do I know why there is an ellipsis (three dots) after flowers. Unfinished thought? An attempt to create suspense? I’d take a scalpel to this sign, excising two dots, both quotation marks, and one exclamation point. Then I’d use the scalpel to cut myself some flowers.

Another sign suffering from excess punctuation:

Here’s what I know for sure: the restaurant needs HELP in the KITCHEN. It also needs HELP in signwriting. The business is seeking a COOK and . . . well, I’m not sure who else. There may be two spots open, one for a DISHWASHER and another for a DELIVERY person. The forward slash in DISHWASHER/DELIVERY implies that one employee is supposed to wash a few pots and then dash out with a DELIVERY. Three exclamation points convey desperation, though perhaps not enough to raise the salary being offered to a potential COOK, DISHWASHER and DELIVERY person. PETER, if you see this post, please clarify. Readers’ theories also welcome!

Twenty Something

4 Replies

Regarding the title of this post: “Twenty,” because that’s the number trending on signs around town. “Something,” because the message of each of these signs means something. I just don’t know what. Take this sign (please, please take it away):

I like a discount as much as the next person, but I’m a little hesitant to buy a “damaged boxes item.” And no, there was nothing under or near the sign to give me context. No damaged boxes, no item.

Here I know what they’re selling, sort of, but there’s still a problem:

Actually, several problems. Once you say “Coca-Cola,” doesn’t that narrow things down, making “beverage” redundant? Are there Coca-Cola sandwiches? Cookies? (Forget I asked. I don’t want to know.) My real issue is with “200Z,” which looks like a serial number. Given the nearby illustration of more sugary beverage than anyone should ever drink, I’m assuming that “200Z” needs a space, as in “20 OZ,” the abbreviated form of “20 ounces.”  I’m not sure whether the pizza crust and sauce under the pair of cheese slices are included in the $5.95 price, but at least the store inserted the hyphen correctly.

I saved the best (actually the worst) for last:

If you hope to meet a regular customer, your odds are 4 out of 5, I guess, because  “today” has “20% new clients.” Actually, new “client’s.” I was tempted to erase the hyphen with my sleeve, but I can’t spend all day deleting apostrophes from NYC signs. I have better things to do, like figure out what the shop offers. The part I glimpsed through the window left me clueless. Besides, the sign may be referring to something belonging to the 20%, in which case the possessive is appropriate.  The only problem, aside from the fact that there’s no indication of what’s possessed, is that the apostrophe should appear after the letter S (the plural form), because “20%” implies more than one person. They can’t chop up one person!  I think at least twenty-something percent of us can agree on that point.

 

I Give Up

2 Replies

After decades of bellyaching about the sad state of NYC signs, I have officially given up  — on some issues, not on all. Grammarian in the City will no longer object to the following:

As far as I’m concerned, BOGO all you want. I once thought that the concept of “buy one get one” was an unnecessary statement of the standard deal between buyer and seller. But now I see that most BOGO-users are too busy surfing social media to add an “F,” for “free.” Or maybe they think that BOGOF sounds like a mediocre brand of caviar. I commend this sign-writer for specifying the terms of the deal, spelling out “buy one get one” for “50% Off,” though strictly speaking the sign should read “BOGAOF50%O” (buy one get another one for 50% off). I concede that such a sign resembles the kind of password people concoct and promptly forget. I will, however, raise an objection to “tight.” I  prefer to cover both legs with “tights,” not just one with a “FREE tight.” And $75 is a little steep, don’t you think?

I’ve also thrown in the towel when it come to hyphens:

My first glimpse of this truck made we wonder whether Bunsen burners are prone to out-of-control blazes. If so, I thought, there is certainly a need for “scientific-fire prevention.” But perhaps this company pursues customers who prefer that the laws of physics take priority in battling flames? That meaning would call for “scientific fire-prevention.” Whatever. I’m done with fulminating about hyphenating.

Nor will I say one word about the silliness of this sort of sign:

Okay, just a couple of words: Is there anyone who believes that amateurs rent stores, buy equipment, and have signs painted so that they can repair “hand-bags,” zippers,” and “luggage”?  Judging from the trend to specify “professional” dry-cleaning, barbering, and other services, I guess the answer is yes. No matter. I don’t care. I can even live with this sign’s reference to moribund footwear (“dying” not “dyeing”).

Inaccurate acronyms, missing hyphens, and dead shoes:  This “professional” grammarian has given up on them all.

What’s Open?

Leave a reply

When my son was little, we couldn’t walk down our block without having the baker rush over with a piece of bread, the dry cleaner offer candy, and the deli clerk donate a cookie. Toddler paradise! When I walk down that same street with my granddaughter, her experience is different. So many stores have closed! E-commerce and, I’ve read, some unwise rent laws have led to a surge in vacancies. What’s open, and when? These signs offer absolutely no help:

Given this timetable, I expect another empty storefront soon. Here’s another:

I’m happy about the “Grand Open”; at least the storefront isn’t vacant. I do wonder whether the $29 price includes both feet. I also wonder how long after the “grand open” I’ll see this sort of sign:

Near where the “out business” used to be is this sign, professionally printed and posted all over a building under construction:

According to the dictionary, “amenities” are “desirable or useful features of a building or a place.”  This sign is okay — grammatically, at least. Winding through scaffolding to play billiards or to sit near a communal wine cellar before your apartment is constructed is not okay, at least for me. But if you don’t care, go for it.

Although the word is correctly used in the last sign, I couldn’t help thinking about another definition of “amenities”: “social courtesies.” Sadly, everything I see in our public life shows me that this sort of “amenities” is absolutely NOT “now open.” If we can’t find our way back to civility, I fear that soon we will also be “out business,” and not just from 11 to 12 each day.

Unmentionables

4 Replies

This morning, for algorithmic reasons beyond my comprehension, a video of a woman squeezing herself into some sort of elastic tube appeared on my social-media feed. Her message, after the tube had turned into a tourniquet around her waist, was that this garment hurt. Well, duh. Call me old-fashioned, but there are a few things I’d rather not see. Or know, such as what this sign means:

I know it costs $4. I know that the number one and “Pcs” don’t match. I don’t want to know what an “ashtray glass bra” is, much less buy or wear one. In case you’re wondering, this sign was in front of a (strapless) jar.

Nor do I care to discuss this sign:

Is $12 the sale price? Or are the bras even cheaper, now that they’re on sale? Are they made of glass ashtrays? Forget I asked. I don’t want to know.

Moral of this post: The Victorians called underwear “unmentionables” for a reason. A good reason.

Quick Questions

4 Replies

I’m not going to ask whether it’s “hot enough for you,” the standard query in NYC during August. In deference to the fact that everyone’s brains are fried, I’ll just post a few signs and ask a simple question about each. Feel free to answer.

On a sidewalk near Second Avenue:

 

 

 

 

 

 

Question: Do they think pedestrians will hurdle over the orange-and-white bars without this reminder?

In a shop on the West Side:

 

 

 

 

 

 

Does the flu vaccine advertised in the small circle to the left of the larger sign complement the lipstick or the powder?

From The New York Times:

 

 

 

 

 

 

Is “wildly unparalleled” a zig-zag or a right angle?

Finally, from a mini-golf course in Seattle:

Does this mean you should ignore the hand rails that are NOT provided?

Prize for the best answers is, well, nothing. But try anyway!

Puzzles

7 Replies

Although it’s still July, I can’t help feeling that we’ve hit the dog days of summer, which should show up in late August. Maybe it’s just me. Or climate change. Regardless, it seems like a good time to present some puzzles to take your mind off the heat. Here we go:

 

 

 

 

 

 

First of all, this sign does not include the word “free,” so it isn’t saying that if you buy one shoe, the store will throw in another one without an additional charge. I don’t need to point out that in the non-shoe world, buying one thing usually results in your getting one thing. An upsetting possibility is that shoe stores are beginning to follow the playbook established by airlines: Charge a basic rate that includes almost nothing, and then add fees. “Want the matching shoe? Upgrade to the pair rate!” If that’s the case, I think I’ll hop.

My friend Catherine spotted this sign:

 

 

 

 

 

 

Over several glasses of wine, we decided that this place either offers head-to-toe service or caters to clients with hoof-and-mouth disease. Other theories welcome.

Then there’s this sign:

 

 

 

 

 

 

I didn’t realize that Bento Boxes were “Irish to the Core.” I may have one with a glass of Japanese-to-the-Core Guinness.

Last one:

The truck handle underlines the crucial word, which seems to promise 24-hour service if you need a stringed instrument (the “Viol”) removed. The puzzle: There’s a period after “Viol,” implying an abbreviation (most likely candidate: violation). But there’s also a red dot between “Viol.” and “Removal,” separating the two concepts. Why would a company offer “violation” (abbreviated or not) to its customers? You figure it out. I’m going out for some iced coffee. Or an Irish bento box.