Regarding the title of this post: “Twenty,” because that’s the number trending on signs around town. “Something,” because the message of each of these signs means something. I just don’t know what. Take this sign (please, please take it away):

I like a discount as much as the next person, but I’m a little hesitant to buy a “damaged boxes item.” And no, there was nothing under or near the sign to give me context. No damaged boxes, no item.
Here I know what they’re selling, sort of, but there’s still a problem:

Actually, several problems. Once you say “Coca-Cola,” doesn’t that narrow things down, making “beverage” redundant? Are there Coca-Cola sandwiches? Cookies? (Forget I asked. I don’t want to know.) My real issue is with “200Z,” which looks like a serial number. Given the nearby illustration of more sugary beverage than anyone should ever drink, I’m assuming that “200Z” needs a space, as in “20 OZ,” the abbreviated form of “20 ounces.” I’m not sure whether the pizza crust and sauce under the pair of cheese slices are included in the $5.95 price, but at least the store inserted the hyphen correctly.
I saved the best (actually the worst) for last:

If you hope to meet a regular customer, your odds are 4 out of 5, I guess, because “today” has “20% new clients.” Actually, new “client’s.” I was tempted to erase the hyphen with my sleeve, but I can’t spend all day deleting apostrophes from NYC signs. I have better things to do, like figure out what the shop offers. The part I glimpsed through the window left me clueless. Besides, the sign may be referring to something belonging to the 20%, in which case the possessive is appropriate. The only problem, aside from the fact that there’s no indication of what’s possessed, is that the apostrophe should appear after the letter S (the plural form), because “20%” implies more than one person. They can’t chop up one person! I think at least twenty-something percent of us can agree on that point.




As far as I’m concerned, BOGO all you want. I once thought that the concept of “buy one get one” was an unnecessary statement of the standard deal between buyer and seller. But now I see that most BOGO-users are too busy surfing social media to add an “F,” for “free.” Or maybe they think that BOGOF sounds like a mediocre brand of caviar. I commend this sign-writer for specifying the terms of the deal, spelling out “buy one get one” for “50% Off,” though strictly speaking the sign should read “BOGAOF50%O” (buy one get another one for 50% off). I concede that such a sign resembles the kind of password people concoct and promptly forget. I will, however, raise an objection to “tight.” I prefer to cover both legs with “tights,” not just one with a “FREE tight.” And $75 is a little steep, don’t you think?

























