Category Archives: Snotty Comments on NYC Signs

Mocking double meanings and pretentious language on street signs and ads

Something’s Missing

Every once in a while I see a sign that’s missing something: a letter, a word, a punctuation mark, or, all too often, clarity. Consider this notice, which was chalked on an old-fashioned sandwich board near the entrance to a rather fancy (i.e. expensive) food store near me:

I’ve cropped the photo, but nothing I removed answers this question: Place your party platters & cake where? The sign appeared at the beginning of a holiday season, so presumably the store was hoping for advance notice instead of a same-day request to rescue a host who invited 235 people to a celebration despite having only two olives and a bottle of champagne in the refrigerator. Which I’m pretty sure in my neighborhood is not all that rare. My sympathy is with the sign-writer, who neglected to squeeze the word “order” into the message.

This notice, which my friend Andie sent me, is missing an important definition:

I’m guessing the store doesn’t want to Refund any money to its customers. But what does Redone mean? (And why are Refund and Redone capitalized?) If I buy a salad and report that it’s a bit vinegary, for example, will the store rinse off the leaves and apply new dressing?

I’ve held onto this sign for a while, trying to decide whether it’s an insult to neighbors (RESIDENT TRASH) or an attempt to fend off TRASH that turned tourist and went sightseeing inside this bin:

Theories welcome.

I doubt I’ll ever patronize this establishment:

Some crucial information is missing from this sign: How deep are the cuts? Are we talking scalp-scrapes or decapitation? Also, do the police know?

My late husband spotted this sign some years ago, in a major-appliance store that went out of business soon after he snapped the photo:

What’s missing from this label, of course, is a list of the food that comes with w/ this Refrigerator. Is it stuffed with macadamia nuts and caviar or leftovers from the manager’s lunch?

All joking aside, we’re all missing something these days. Whatever you’re missing, I hope you find it!

Tiny Marketing

What’s the opposite of “mass marketing” — the attempt to reach as many customers as possible and (unofficially) to bloat my email spam folder? I’m calling it “tiny marketing” — the attempt to reach a specific sort of consumer. Very specific.

Take this store, for example:

I was not surprised to see a going-out-of-business sign show up in the window of this shop. After all, they were marketing to one KID (indicated by the apostrophe’s position before the S) instead of to all AMERICAN KIDS, for which they’d need to place the apostrophe after the S.

The audience for this sign is also rather small:

Opera singers who are into DUMPING GARBAGE into an ARIA — how many can there be?

I truly don’t know how many vehicles this sign addresses:

Question: When you’re riding on ALT BUSES, what sort of alt rock is piped in? May I suggest Nirvana and the Foo Fighters? Maybe a little U2?

This product could have wide appeal, but somehow I doubt it:

I’m not sure I’d ever want my portrait painted, but if I did, I wouldn’t want Abraham Lincoln looming over me. I’d rather be in a canvas by myself.

One last photo, with no-question-about-it mass appeal:

Unless you want Shower Caps that ensure wet hair, this product’s for you. I imagine that’s all of us. I know that’s all for this post. Happy first day of summer!

Traveling in New York

I haven’t owned a car since 1975, so I pay close attention to notices concerning public transportation, the subject of this post. First is a recent headline from a publication that should know better:

Every bus in New York City carries a lot of people, but until I saw this headline I didn’t know that the Trump administration was on a bus. Perhaps that’s a protective factor. If someone volleys back at you while you’re on a bus, you’re a moving target. Side point: Is it possible to volley forward instead of back?

Moving on to subways, here’s a message that popped up on my phone:

Question: If we (presumably the MTA, which oversees public transit in New York) removed a train mechanical problem from service, shouldn’t the Northbound 6 trains run faster? With fewer delays? Also, does this notice imply that if a train mechanical problem is added, instead of removed, we’ll zip along more quickly?

Here’s a sign about the most common form of traveling in New York City — WALKING:

Lots of problems with this sign, but I’m interested in just one aspect, the reference to WALKING PASSPORT. I don’t know what your PASSPORT does, but mine is definitely sedentary.

This last sign doesn’t reflect my sentiments about my home city — except for occasional moments on a crowded bus or train when I yearn for a brief trip fitting this description:

Sadly, peace of mind is a rare commodity these days — in New York and, well, anywhere. If you locate a spot that qualifies, do let me know.

Why I Love New York

I love my city for many reasons, prominent among them its mix of cultures, with interactions that are not always easy but inevitably interesting. A few pictures to prove my point:

This was taped to the window of a small grocery store. For the non-Spanish-speaking, Buscamos means “we are searching for.”

This was on sale at an iconic NYC market:

Europe (French) plus South America (PERU) equals New York.

If you’re too busy to cook, you might consider eating this:

I have to wonder what they put in an Irish Bento Box.

Not so welcoming to Japanese food is this restaurant:

I’m not sure whether they sell NO SUSHI or refuse to sell it IF U DON’T HAVE I.D. (The subtitle for this photo should be “The Problem with Bulleted Lists.”)

In keeping with the pace of life in my hometown, I’ll keep this post short and reserve the signs for Russian mathematics, Brazilian Wax, Japanese dry cleaning, and German Kitchens for another international, New York day.

So close, but . . .

Perfection is never a possibility when human beings are involved, as these signs illustrate. They came so close but — well, take a look.

This notice was posted on a public bus. (For non-NYers, I should explain that most east-west streets in Manhattan are numbered in ascending order from south to north.)

If this sign were accurate, the bus would go uptown from 1st Street to 14th, 23rd, 34th, and then loop back to 29th before proceeding northward to 42nd. Quite a route!

Here’s one from a going-out-of-business sale:

The 1/2 OFF is clear, but UP OT?

You may not be familiar with the retail chain associated with this truck, but let me assure you it does not sell ballet equipment:

Last one:

I’m not skilled enough to swivel the photo, so I’ll reproduce the product name and ingredient list here. Count the ingredients. PRODUCT: Three Cheese Mac & Cheese. Ingredients: American Cheese & Swiss Cheese. Maybe it’s UP OT Three Cheese?

Wishing you a prefect — er, I mean perfect — day!

Perfectly (Un)clear

Because I’m a baseball fan, the Superbowl serves primarily to remind me that pitchers and catchers will soon report to spring training. That’s why I’m posting this puzzling clip from an article about a baseball game played last season:

I’ve read Lorenzen’s statement several times, and I still can’t figure out what he meant when he said that his miss needs to be in off.

Nor can I decode this pair of signs:

It’s clear that they sell CIGARETTES. In fact, they sell All brands of CIGARETTES. But I can’t figure out why NOW is underlined in the top sign and ALL in the second, or why there’s one line under the first CIGARETTES and two under the second. Increasing exasperation? Or does the store slap up a new sign every time someone asks whether they carry a particular brand?

Then there’s this ad. No problem decoding the first two lines, but the third is another story:

How, exactly, are feet relived? If they’re selling a return trip to an earlier era, sign me up. I’d like my feet to trek back in time to relive the early 70s. Maybe the 90s, too. Definitely not the 80s or most of this millennium. That much is clear, at least to me. How about you?

Construction. Sigh.

I’ve just gone through an apartment renovation (minor) and am currently enduring construction above me (major) and on the bricks outside my windows (monumental). Not to mention the massive structure going up on my corner and … well, let’s just say I don’t have a happy view of construction these days. Construction signs, though, bring a smile to my face. This one, for example:

Duly noted. But I have to ask: How do the owners of this site know that children have been warned? And why do they think the kids will listen?

Here’s another helpful sign:

Nice of the Seattle Department of Construction and [Inspections] to inform the public that someone is building zero Units with zero Parking.

I paid special attention to this one because my nickname is on it, albeit spelled differently:

Question: Why is one word spelled correctly at the top (deliveries) and incorrectly at the bottom (deliverys)? Perhaps there was an un scheduled interruption while the sign was being proofread?

That’s it for now. With the holidays looming, I wish you all good things, whether they be scheduled or un scheduled.

Checking It Twice?

We’re closing in on the season when Santa is, as the song goes, “making a list and checking it twice.” Good idea! Too bad these signmakers didn’t make these signs and check them even once. If they had, surely they would have noticed these unfortunate typos.

The first comes courtesy of my friend Barry:

Ouch. The operations themselves must sting, but surely a little warning would help?

This photo was snapped by Nathan, the son of one of my former students. It’s on a food cart parked in front of the Metropolitan Museum of Art:

I sincerely hope no one obeys the command in the first two lines.

Here’s a screen shot I took when I was rug-shopping:

Quick question: Are the Stunning Patters made by little feet or a comedy-club emcee?

Another screenshot, from the website of a major hotel chain that should know better:

Take a close look at the third sentence, which I’ll reproduce here because the print is rather small: “Pop in, have a nap, (needs a comma) do a little laundry, take a shower, and relax in the stylish lounge before continuing on your journey.” Just what guests need in an airport hotel: a comma!

What I need, and what I suspect we all need as the holidays approach, is a bit of what these special days promise: the love of family and friends, the peace to enjoy their company, and the chance to express my gratitude for their presence in my life. Happy Thanksgiving!

Happy Travels

Travel enlightens the mind. Reading signs while traveling lightens the mood. I certainly smiled when I saw these! The first comes from my daughter-in-law, who snapped this photo in Japan:

How clever to warn walkers that someone may barrel into them unexpectedly! New York City should post this sign on every corner. Mid-block, too.

Here’s an intriguing subway placard:

I really can’t imagine what PRE-HEALTH might be. Is this something you study while you’re sick, preparing for the day when you’re not? Or do the courses cover recuperation? (Theories welcome.)

Now for a dance-school ad:

BABY MUSIC is as mysterious to me as PRE-HEALTH. Does this school enroll diapered dancers? Do they teach synchronized burping? (Theories welcome here also.)

I saw this one is in a public library:

Obviously, someone had a good time peeling off the letters S and C. I wish the peeler had left the C in place so I could watch library patrons peer downwards to the left in search of Santa helpers. Alternatively, I’d erase heck so the sign would urge readers to let their inner elves shine.

Whether you’re vacationing in a different country or walking through your own neighborhood, I wish you happy travels and encourage you to snap signs you see and send them to me.

No Easy Fix

I generally get snarky when I see a odd turn of phrase, as everyone who has read this blog knows. Sometimes, though, I go into editor mode. How would I reword? Occasionally I’m stumped, as I was when this teaser popped up on my screen:

Books you should watch? I don’t think so! But if you move this description to follow TV shows, you solve one problem only to create another, because now you’ve got TV shows you should watch based on books. This version makes me think of viewers perched atop (based on) stacks of books. Also, in your lifetime implies there’s another viewing option. Does heaven offer streaming services?

Here’s a photo my friend Constance sent. It’s a advertisement for Coppola’s, an Upper West Side restaurant. Pay close attention to the bottom left:

If I were painting that sign, I’d place the apostrophe — well, I don’t know where I’d place it! Apostrophes and vertical words don’t easily coexist. Move the apostrophe one line up, after the A, and the S comes across as an afterthought. Drop it completely and you break a punctuation rule. What to do?

Another location problem:

The surf that was used for D-Day? Nope. The Allies didn’t take a surf from a damp warehouse and install it at the landing site. The best rewording I can come up with is developed a method used on D-Day for predicting the size of the surf — not a catchy phrase, for sure.

Okay, readers. It’s your turn. Revision suggestions welcome!