Category Archives: Now trending

Observing and all too often criticizing language trends

Signs of Covid, Part 1

A year in, it’s become clear that symptoms of Covid-19 include well intentioned but poorly executed signs. I have collected quite a few, so I’ll spread them over a couple of posts. The first one is a bit late, but I’ll post it anyway because Valentine’s Day should last as long as possible this year, which has been sorely in need of good feeling:

Here’s another emotion-packed message, not quite as upbeat as the previous:

This was on the window of a doctor’s office. I was tempted to call to say that I’d agree to STOP!!!! if the doctor would agree to drop three of the exclamation points. Well, four, because the one after NAME isn’t necessary. Maybe it can be recycled into an apostrophe for CANT?

The previous sign is a little rude, but at least it asks you to control yourself, not others, as this one does:

I have great sympathy for the struggling restaurant industry, but I don’t see myself (or any diner, in fact) pushing people apart who venture too close to each other. It’s my responsibility to MAINTAIN A DISTANCE OF 6FT from OTHER GUESTS, not BETWEEN. Nor should this responsiblity fall to the waiters. Diners, you know the rules. Please follow them. Or, as the person who fashioned the second sign in this post would put it, BEHAVE!!!!

Definitions

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Excited after successfully booking a Covid-vaccination appointment (for eligible New Yorkers, that’s equivalent to rolling dice and having them land on their edges), I suddenly realized that I had forgotten about politics for 14 whole minutes. On Inauguration Day! During the ceremony! I’ll make up for that lapse by posting a few signs. The first two arrived courtesy of my friend Sean.

I’m tempted to call these “Freudian typos” because they capture the deep-seated fears that some of us have about control and negation. But like all terms associated with politics, the definitions are mostly in the mind of the definer. Does the dictionary define socialist and conservative? Yes. Do you know the definitions? If you’re like me, the answer is no.

While I had the Oxford English Dictionary on my screen, I checked politics. The meaning that’s all too relevant these days (“actions concerned with the acquisition or exercise of power, status, or authority”) was pretty far down the list, after, for example, “activities or policies associated with government, especially those concerning the organization and administration of a state.” Lately I’ve had a hard time associating the word organization with any level of government (see dice reference above), but really, it should be there for all our institutions.

I can’t help thinking that this sign, advertising a space the owner hopes to rent to a restaurant, captures the definition of politics most appropriate to our era:

My New Year’s Resolution (late because, you know, the pandemic) is to do all I can to avoid venting in place and instead to look for ways to make things better. Let the new year begin, and let it be safe.

Dictionary, 2020-2021 Edition

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Last year yielded a number of words I wish I hadn’t had to learn and fervently hope not to need much longer. To wit:

pod Formerly: a container, like the inedible green things that peas grow in or, in trendy offices and schools, a partly-enclosed seating area for work or study. Currently: the group you can hang out with indoors and maskless, knowing that everyone’s germs have already mingled. Also a verb, as in “I podded up with my son and his family after I passed quarantine.”

doomscroll An unfortunately apt verb, arising from the fact that nearly everything on our screens these days foretells impending doom in one form or another. An inadvisable practice because if the sky is falling (pretty much the only disaster we haven’t had to worry about in the last 12 months), it will fall whether we obsess about it or not.

Blursday Vague but useful time marker for when you never see anyone or anything new (see pod, doomscroll above).

Murder Hornet As if 2020 weren’t bad enough. And yes, they’re real.

Also real is this sign from the window of a dentist’s office:

Presumably the first option makes you not care that your teeth really need the second.

I could go on (and on and on, see Blursday) but instead I’ll end this post with two words I do NOT understand, as in why anyone would ever select them: X Æ A-12 and !!!!!. The first is the name of Elon Musk and Grimes’s son, the second this deli:

X Æ A-12 is still with us, but !!!!! went out of business long before the pandemic, perhaps because employees couldn’t figure out how to answer the phone. “Hello, you’ve reached !!!!!, may I take your order?” is a little hard to imagine.

Feel free to send me your own candidates for words you wish you didn’t know. Happy Blursday to you, and happy new year, too.

Shopping Guide

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Shopping season, in altered form like everything else in 2020, is upon us. It seems appropriate to warn you that the appearance of certain words automatically raises the asking price, though not necessarily the quality. Take a look:

Describe anything with a British-sounding word, such as bespoke, and you can add at least 20% to the price. Even after deducting 10% for spelling (dissapoint), the store still comes out ahead. Same with this photo:

Chemists can charge much more than pharmacists, and this store has both. The chemists are presumably in Britain and selling their products in a Manhattan pharmacy. Or something like that.

Old-looking words also up the bill:

The shopkeeper (not shoppekeeper) thinks you’ll read this sign and picture yourself wearing a hoop skirt or a tricorn hat. (I’m betting the store owner, like me, is a little fuzzy about history.) Back to language: Double the P in shop and the prices double too. The E probably adds another 5%.

My pet peeve (one of about a million, I admit):

Purveyors? Somebody memorized a vocabulary list and by golly is going to use it! If sellers get $1 for whatever the specialty is, a purveyor deserves $2, right?

Last and maybe least (though it’s a race to the bottom):

Curated? I’m happy to have an art museum curate its collection. But if our favorites in the snack-food category are curated, they’re overpriced.

Moral of the story: Buyer beware. You beware, too, of prices and most of all, of Covid-19.

On the Defensive

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Lately I find myself thinking of 2020 as a real-life version of Ghostbusters 2, the one with a bubbly river of pink goo that makes everyone snarl and fight. Reinforcing that feeling are some signs that have a markedly defensive tone. Here’s one:

Pardon the bars. I took this photo during an early morning walk, so the store was closed and the gates were down. Nevertheless, the implied dialogue was easy to imagine: “Whadda ya mean, out of business? Yeah, the laundry has been shut for a while, but we still do dry clean.”

In the same vein, from the same walk, but in the window of a different shop:

More gates, more imaginary rebuttal: “I don’t care what the clerk said. I’m the owner and we do press duvet cover, sheets, pillow cases. So there!”

Last one:

The supermarket attached to this announcement is undergoing renovation, so it makes sense to proclaim, “We are still open.” But I don’t get the but. That word generally signals a change in direction or an exception to a rule. I can’t build a logic bridge from pardon our appearance to we are still open with but. Can you? If so, please let me know.

While you’re thinking, get defensive: wash your hands, mask up, and social-distance. And please, go on the offensive: fight the pink goo. This awful year needs all the kindness we can muster.

How Do I Look?

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I’ve been Zooming around a lot lately. I’ve had virtual dinners with friends, virtual classes (on both sides of the virtual desk), virtual doctor visits, and some virtual interviews about my new book. (Yes, this is a shameless plug for 25 Great Sentences and How They Got That Way, which debuted this week.) What I haven’t had is the ability to ignore my appearance while Zooming. I suspect I’m not alone. In fact, I bet the first humans fretted over their skin and hair whenever they knelt to drink from a pond.

These New York City signs, snapped pre-pandemic, indicate a whole new level of obsession. First up, skin:

I admit that German Black Forest sounds authoritative, though why those ingredients should surpass, say, the Appalachians I could not explain. And what has to happen for something to be wild crafted? Is a deer or a bear involved? A squirrel? For me, the words that tip this sign into lunacy are the last three. Does anyone create a system designed not to work?

A little more skin:

Given the lack of hyphens, this shop may be offering a consultation about the camera you use to check your scalp. Or, the store may have its own special scalp camera. Either way: eww. Why would you want to stare at follicles and record the experience for posterity?

Now, hair. Here’s a message I agree with:

Keep each tress to yourself, please! It should be easy to avoid passing one, if you’re Zooming. Not so easy, but much more important: stay safe!

Pandemicked

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Podding up with my son’s family in Seattle, I’ve been thinking a lot about the language that has emerged during this dire period. Some terms I love: Quarantini, anyone? I’m also very fond of pod, a repurposed word now applied to the group you’ve chosen or been stuck with as quarantine-mates. I especially like its verb forms, “podding” and “podded.” Ditto for “pandemic,” as you probably guessed from the title of this post.

But not all pandemic vocabulary is helpful. My word-alarm rings when I see something like this package label:

This bit of literary nonexcellence describes a cloth mask, and was written, I imagine, with a translation program that lost its way, if it ever had a way. I’m assuming that carry is “wear” and, because the mask was folded in half, that divide the opposite side means “unfold.” Did the manufacturer really have to explain that? Would anyone wear a folded mask with both loops hanging over the same ear? (Don’t answer that. These days, the absurd seems all too possible.) Your guess is as good as mine when it comes to deciphering anti-external will stick dust power. I am similarly stumped by wash the poison. Both must have something to do with the virus, because in 2020 everything circles back to Corona. Pun intended.

Here’s a pre-pandemic sign that caters to the anxiety and ignorance far too often attached to physical well-being:

First there’s the phrase itself. I’m not a medical professional, but isn’t all health based on what’s going on at the cellular level? Can you have a disease or condition that doesn’t involve cells? Then there’s the location of the sign, the window of a spa. No offense to the hard-working employees, but I really don’t want anyone but a doctor to mess with my cells.

One more, also pre-pandemic but more important now than ever:

This is what we all have to do to get through to the other side of our 2020 nightmare: PULL a little harder. Remember that! Also, wash away the poison once a day, and look for kindness, compassion, and duty within yourself, as far down as your cellular level.

Huh?

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I’ve always believed that one challenge of writing is distinguishing between what’s in your head and what actually makes it into the world. You know what you’re trying to say (presumably), but your words don’t always say it. Thus your reader or listener is left with one question: “Huh?”

Consider this sentence from a local politician’s newsletter:

Another portion of the East River Esplanade collapsed despite securing more than $275 million as Co-Chair of the Taskforce with Congress . . .

Ungrateful Esplanade! It collapsed despite securing so much money, though perhaps it was unreasonable to ask an esplanade to serve as co-chair of a Taskforce. Also, I have to sympathize with the rubble pile: we’re all on the verge of falling apart these days.

Then there’s this statement on the website of an airline I frequently patronize:

We’ve instituted a workstation cleaning program for the check-in lobby counters and gate counters where the surfaces are wiped down with a disinfectant at a frequent cadence.

A cadence is a “musical beat,” “voice modulation,” or “horse’s gait.” It’s not a time interval, and it can’t be frequent. I can only hope the airline staff’s antiviral efforts are more effective than their communication skills.

Then there’s this sign, courtesy of my friend Sean, by way of his friend Tom:

Sadly, the incoherence of this red-and-blue message seems to be the norm these days, when an esplanade has a tantrum and a cleaning product a cadence. One message I hope is crystal clear: stay safe!

On Location

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Perhaps as a consequence of being cooped in, I’ve found myself thinking about the importance of location. An example:

I snapped this photo during a pre-pandemic shopping trip to a department store. The store was in North America, and the escalator next to this sign was in limbo, or maybe the repair shop. Either way, an elevator in CHINA was not in any way a convenience.

Moving on to another sort of location:

Et tu, New York Times? I thought I could count on my hometown newspaper to place descriptions in the proper location. I don’t know much about history or mathematical predictions, but I do know that the modifier that was used for D-Day should appear after method.

Another location problem, courtesy of my friend Ellie:

I can only conclude that whoever wrote this sign has really, really long arms.

Last one:

Say you’re driving a taxi. What happens after 46th Street? Does your passenger — or your car — go directly to jail without passing Go and collecting $200? Turn into a pumpkin? And what happens if you’re driving a couple or a group? Can your vehicle legally remain in bus lanes after 46 St?

This signs may be confusing, but one thing could not be clearer: the correct location in 2020 is socially distant. Stay safe and well!

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