What’s the opposite of “mass marketing” — the attempt to reach as many customers as possible and (unofficially) to bloat my email spam folder? I’m calling it “tiny marketing” — the attempt to reach a specific sort of consumer. Very specific.

Take this store, for example:

I was not surprised to see a going-out-of-business sign show up in the window of this shop. After all, they were marketing to one KID (indicated by the apostrophe’s position before the S) instead of to all AMERICAN KIDS, for which they’d need to place the apostrophe after the S.

The audience for this sign is also rather small:

Opera singers who are into DUMPING GARBAGE into an ARIA — how many can there be?

I truly don’t know how many vehicles this sign addresses:

Question: When you’re riding on ALT BUSES, what sort of alt rock is piped in? May I suggest Nirvana and the Foo Fighters? Maybe a little U2?

This product could have wide appeal, but somehow I doubt it:

I’m not sure I’d ever want my portrait painted, but if I did, I wouldn’t want Abraham Lincoln looming over me. I’d rather be in a canvas by myself.

One last photo, with no-question-about-it mass appeal:

Unless you want Shower Caps that ensure wet hair, this product’s for you. I imagine that’s all of us. I know that’s all for this post. Happy first day of summer!