Category Archives: Now trending

Observing and all too often criticizing language trends

I Give Up

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After decades of bellyaching about the sad state of NYC signs, I have officially given up  — on some issues, not on all. Grammarian in the City will no longer object to the following:

As far as I’m concerned, BOGO all you want. I once thought that the concept of “buy one get one” was an unnecessary statement of the standard deal between buyer and seller. But now I see that most BOGO-users are too busy surfing social media to add an “F,” for “free.” Or maybe they think that BOGOF sounds like a mediocre brand of caviar. I commend this sign-writer for specifying the terms of the deal, spelling out “buy one get one” for “50% Off,” though strictly speaking the sign should read “BOGAOF50%O” (buy one get another one for 50% off). I concede that such a sign resembles the kind of password people concoct and promptly forget. I will, however, raise an objection to “tight.” I  prefer to cover both legs with “tights,” not just one with a “FREE tight.” And $75 is a little steep, don’t you think?

I’ve also thrown in the towel when it come to hyphens:

My first glimpse of this truck made we wonder whether Bunsen burners are prone to out-of-control blazes. If so, I thought, there is certainly a need for “scientific-fire prevention.” But perhaps this company pursues customers who prefer that the laws of physics take priority in battling flames? That meaning would call for “scientific fire-prevention.” Whatever. I’m done with fulminating about hyphenating.

Nor will I say one word about the silliness of this sort of sign:

Okay, just a couple of words: Is there anyone who believes that amateurs rent stores, buy equipment, and have signs painted so that they can repair “hand-bags,” zippers,” and “luggage”?  Judging from the trend to specify “professional” dry-cleaning, barbering, and other services, I guess the answer is yes. No matter. I don’t care. I can even live with this sign’s reference to moribund footwear (“dying” not “dyeing”).

Inaccurate acronyms, missing hyphens, and dead shoes:  This “professional” grammarian has given up on them all.

What’s Open?

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When my son was little, we couldn’t walk down our block without having the baker rush over with a piece of bread, the dry cleaner offer candy, and the deli clerk donate a cookie. Toddler paradise! When I walk down that same street with my granddaughter, her experience is different. So many stores have closed! E-commerce and, I’ve read, some unwise rent laws have led to a surge in vacancies. What’s open, and when? These signs offer absolutely no help:

Given this timetable, I expect another empty storefront soon. Here’s another:

I’m happy about the “Grand Open”; at least the storefront isn’t vacant. I do wonder whether the $29 price includes both feet. I also wonder how long after the “grand open” I’ll see this sort of sign:

Near where the “out business” used to be is this sign, professionally printed and posted all over a building under construction:

According to the dictionary, “amenities” are “desirable or useful features of a building or a place.”  This sign is okay — grammatically, at least. Winding through scaffolding to play billiards or to sit near a communal wine cellar before your apartment is constructed is not okay, at least for me. But if you don’t care, go for it.

Although the word is correctly used in the last sign, I couldn’t help thinking about another definition of “amenities”: “social courtesies.” Sadly, everything I see in our public life shows me that this sort of “amenities” is absolutely NOT “now open.” If we can’t find our way back to civility, I fear that soon we will also be “out business,” and not just from 11 to 12 each day.

Unmentionables

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This morning, for algorithmic reasons beyond my comprehension, a video of a woman squeezing herself into some sort of elastic tube appeared on my social-media feed. Her message, after the tube had turned into a tourniquet around her waist, was that this garment hurt. Well, duh. Call me old-fashioned, but there are a few things I’d rather not see. Or know, such as what this sign means:

I know it costs $4. I know that the number one and “Pcs” don’t match. I don’t want to know what an “ashtray glass bra” is, much less buy or wear one. In case you’re wondering, this sign was in front of a (strapless) jar.

Nor do I care to discuss this sign:

Is $12 the sale price? Or are the bras even cheaper, now that they’re on sale? Are they made of glass ashtrays? Forget I asked. I don’t want to know.

Moral of this post: The Victorians called underwear “unmentionables” for a reason. A good reason.

Tense Teaching

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Labor Day has passed, and school has begun. Like autumn leaves, rants from nonteachers about what’s wrong with our schools/teachers/kids pop up, exasperating pretty much everybody who’s ever actually entered a classroom and tried to educate some kids. It seems like a good time to examine a photo my friend Catherine, a fine teacher, sent me:

Catherine spotted this in a doctor’s office, where the medical staff either believed that their patients already knew everything or saw the task of educating them as hopeless. Or, more likely, the docs were too busy filling out insurance forms to tuck some pamphlets into the container.

But there’s another way to interpret this sign. It labels “education” as “patient.” In my opinion, that’s what true education is and what teachers must be. Patient people know that change takes time. And time is tense  (not the physical and emotional state, though “tense” is what anyone would feel after spending the day with twenty squirming, wish-it-were-still-summer, small beings). In grammar, tense creates a time frame.  

Teachers work in three tenses. They must take into account what their students already know (past tense) and what the kids are doing now (present tense), be it wadding gum into the spout of the water fountain or solving long division problems. Invisible but most important is the work teachers do in and for the future. Good teachers don’t simply impart information. They cultivate critical thinking, healthy life habits, and an appreciation of others’ perspectives. They don’t see immediate results. But those seeds grow, slowly. In the future, what teachers planted — they can only hope! — matures and ripens.

I have one more sign for all nonteachers espousing unfounded and unfunded ideas about education:

 

 

Politicians and pundits: Go ahead and disturb all the classes that aren’t “in session.” Then take a moment to thank teachers for creating our future.

Grammarians in Other Cities

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New York is generally the city  this grammarian is in, but not always.  On a recent trip to Washington, D.C., I found myself puzzled by more than politics:

This sign was in the window of a shop specializing in shipping and receiving packages. At first I thought the clerks were tired of inquiries about a service they did not provide, but the walls were lined with mail boxes. My next theory was that the sign would disappear when the mail showed up. Over the course of four days, though, the sign remained, even at night. My third and final thought — though I’m open to suggestions — is that this sign is an existential statement (“The mail is not here because it, like life, is an illusion”).

Before I returned to New York to retrieve my all-too-existent mail, mostly ads and bills, I walked around the capital. Tiring, I headed for the metro on 12th Street.  I was heartened by the fact that I was currently on 13th. Only one block to go, I thought. Wrong! Here’s what I saw at the next corner:

That’s it for Washington. Friendly grammarians in other cities sent me these gems. From Ellie in Montreal:

One can only hope that this fellow’s brick work is better than his spelling of “chimney.”

Here’s a contribution from Don in San Francisco:

I do hope that the “ethnic ingredients” have been cooked into some sort of meal, rather than presented as a set of separate, grocery-store packages. Ditto for the “can vegetables.” And while we’re on the subject of “can vegetables,” is that something the restaurant really wants to brag about?  Or is this some sort of “truth in labeling” requirement?  Given that both halves of the sign are labeled “lunch & dinner,” the offerings are strange. I guess you could enjoy them on a half-street, next to a fireplace with a clean chimniey, as you read no mail.

Service with a . . .

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The rule used to be “service with a smile,” to which employees in stores and restaurants at least paid lip service. (Pun intended.) The rule has changed. Witness this sign, which my granddaughter spotted in a flower market:

 

 

 

 

 

 

I certainly sympathize with selfie-opponents, having been backed into, stepped on, and nearly blinded by people more interested in proving that they’d seen something than in actually seeing it. Think for a moment: the amazing place/thing/person that prompts people to take selfies is behind them. And unless, like countless generations of parents, you claim to have eyes in the back of your head, you aren’t seeing what you’re snapping. My sympathy for the flower seller doesn’t change the fact that her customers aren’t receiving any smiles here.

Or here, as noted by my friend Sharon:

 

 

 

 

 

 

Grammatically speaking, an introductory verb form (“To Better Serve You,” which by the way displays a strange set of capital letters) modifies the subject. In this sentence, the implied subject is “you,” as you are the one who is supposed to “Refrain From Cell Phone Use.” I’m not quarreling with the sentiment expressed by this sign. Everything I said about selfie-shooters applies to many cellphone-chatters also. But in the sign, grammatically, no one is serving “You.”  The sign really means “shut up and let me do my job and we’ll both be happier or at least not hate each other quite as much.” I think. The logic befuddles, but at least the sign writer was polite.

As was this one:

 

 

 

 

 

 

“Kindly”? Traditionally, that adverb was for the customer: “Kindly refrain from throwing paper money at the waiter,” or something like that. Here the restaurant believes that it is acting “kindly” by reminding you that you’re a dinosaur if you think you can pay with currency. I do like “cashless,” which, judging from the prices, isn’t going to be a problem for the owners unless their bank account is hacked.

I’ll end with refreshing honesty:

 

 

 

 

 

 

I prefer wine, but I think I’ll go to this restaurant anyway. Who can resist “mediocre service”?

Help Wanted. Please!

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Still summer, still hot, still trying to figure out what some signs mean. A little help, please!

I understand “Credit and Non-Credit,” “Online,” “Leadership,” and STEM.  (In case you aren’t familiar with the acronym, that’s “Science, Technology, Engineering, and Math.”) But “Location-Based”? Last time I checked, everything was in a location. Are students getting credit for thinking about where they are? I imagine this advertisement, which is from a university with an excellent reputation, refers to study abroad or in locations that invite scientific or sociological research (e.g. Antarctica or a rainforest). If so, say so, I thought. Then I tried to reword the line and came up empty. Suggestions?

Here’s a physical/verbal oxymoron:

 

 

 

 

 

 

The posted bill (which the dictionary defines as “a written or printed notice”) outlaws itself. I  spent some time wondering how to get around this problem. You could say, “Post no other bills,” but that sounds clunky and invites reactions such as “What’s so special about your bill?”  A few weeks later I saw the same words stenciled on a wall. Does a stencil count as writing? Is a non-paper bill a bill? No idea. Thoughts welcome.

And there’s this beauty from the New York Times:

The verb “refund” is transitive; that is, it takes an object. To whom is the bank refunding “Mr. Kemm”? Does he come in a large version of those bill-shaped envelopes you get when you withdraw a lot of cash? Is he shrink-wrapped, like (I imagine) deliveries from the treasury? Speculation invited.

I spotted this problem on a menu sign in the cafeteria of the Metropolitan Museum of Art. I couldn’t come up with a solution:

I was fine with the first two lines and the last, but the third one stumped me. “Bolognaise” (often written as “Bolonese”) is a meat sauce. But before I got to that word, I pictured “house-made beef” and immediately wondered where the Met was raising its cattle. In those mysteriously roped off galleries? Hidden in the basement and taken out at night to graze in Central Park? My first thought was to drop “beef” as unnecessary information. But I did a little more research and found that Bolognaise sauce may contain beef or pork, or, for all I know, ostrich or aardvark. So “beef” is actually essential information. I spent several hours trying to reword the sign to avoid the cattle-on-Fifth-Avenue issue. (Yes, I really should get a new hobby.) My best answer was a comma after “house-made.” I could also envision a hyphen (beef-bolognaise). Neither satisfied me as much as the pasta, which was quite good. Chefs, how would you word this sign?

Puzzles

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Although it’s still July, I can’t help feeling that we’ve hit the dog days of summer, which should show up in late August. Maybe it’s just me. Or climate change. Regardless, it seems like a good time to present some puzzles to take your mind off the heat. Here we go:

 

 

 

 

 

 

First of all, this sign does not include the word “free,” so it isn’t saying that if you buy one shoe, the store will throw in another one without an additional charge. I don’t need to point out that in the non-shoe world, buying one thing usually results in your getting one thing. An upsetting possibility is that shoe stores are beginning to follow the playbook established by airlines: Charge a basic rate that includes almost nothing, and then add fees. “Want the matching shoe? Upgrade to the pair rate!” If that’s the case, I think I’ll hop.

My friend Catherine spotted this sign:

 

 

 

 

 

 

Over several glasses of wine, we decided that this place either offers head-to-toe service or caters to clients with hoof-and-mouth disease. Other theories welcome.

Then there’s this sign:

 

 

 

 

 

 

I didn’t realize that Bento Boxes were “Irish to the Core.” I may have one with a glass of Japanese-to-the-Core Guinness.

Last one:

The truck handle underlines the crucial word, which seems to promise 24-hour service if you need a stringed instrument (the “Viol”) removed. The puzzle: There’s a period after “Viol,” implying an abbreviation (most likely candidate: violation). But there’s also a red dot between “Viol.” and “Removal,” separating the two concepts. Why would a company offer “violation” (abbreviated or not) to its customers? You figure it out. I’m going out for some iced coffee. Or an Irish bento box.

 

Summer Slump

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Summertime, and the living is sort of easy, depending on who you are (kids v. parents) and how well your air conditioner works. Most of us slump in the summer, because it’s too hot to do much of anything else. These NYC signs may offer some relief for slumpers, or at least food for thought. For example:

 

 

 

 

 

 

I won’t point out that this food market feels the need to state that it’s “open to the public.” Not for me to ask “what else would it be? a storefront that sells food only to family members?” Nope. Not a word. What I am interested in is the “daily action station.” I’m pretty sure that would come in handy for . . . well, I don’t know. But for something.

Then there’s this one:

My hair turns into a frizz field in NYC’s summer humidity. The sign suggests I turn to “Hairdecor.” Which is, I guess, different from a “hair cut” or a “blowout.” More a complete change of hair furniture than a new sofa pillow. Note the period, which the British call a “full stop.” This term suits the sign’s punctuation because “full stop” implies that “hairdecor” is the end of a story. Once you’ve got hairdecor, you’re done. The next time frizz sends me into a slump, I’ll go here.

But not here:

 

 

 

 

 

 

I don’t need “detox.” Honestly, my main vices are an occasional scoop of ice cream and a binge session of British reality shows. (Try them. Everyone’s nice, and there tend to be a lot of fields with sheep.) Back to the sign: I’m not even sure what the “detox” is supposed to detox you from — the “fresh juice”? the “smoothies”? Nor am I interested in “pre/post work-out drinks,” though I admire the  nicely placed hyphen. I guzzle tap water when I get off my exercise bike. Some may say that’s why I should buy a “life shot.” And perhaps they’re right.

But I doubt it. Regardless of the composition of the “shot,” it promises to hit the purchaser with “life.” My experience is that life gives all of us shots from time to time, whether we want them or not. For free, too. And if you’re lucky, you learn to duck at the right time.

Let’s toast to the arrival of summer, with a shot of whatever you want.

Command Performance, Part I

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Now trending: signs that command you to do, or not do, something. Also trending: ignoring the signs that command you to do, or not do, something. I found so many examples of this genre that I’m splitting my trove into two parts. I’ll start with my own command: Check these out.

 

 

 

 

 

 

My friend Ellie sent me this beauty, which visually commands you not to bring cigar-smoking, wine-swilling, skateboard-riding dogs into this park. A boomerang may be tucked in there also.

Delivery people have strong arms, right? Good, because this sign commands them to be boxers or construction workers:

 

 

 

 

I guess if you’re a bicep-deprived UPS, USPS, or FEDEX employee, you’d better bring a phone.

Need a rest? Try this place:

 

 

 

 

 

 

“Enter here” and emerge four months later. No problem! But if you’re driving on the Upper West Side, this sign is definitely a problem:

 

 

 

 

 

 

Not counting the absence of punctuation, the grammar is correct. The meaning? It’s perfect, but “egress”? Really? P.T. Barnum, the 19th century showman and trickster, moved the maximum number of people through his museum each day by posting a sign reading “This way to the egress.” Few equated “egress” with “exit” until they were outside, re-entry prohibited. Which prompts this question: How many New York drivers can define “egress”? And where will they park while they’re googling it? My guess: right in front of the sign.