Every trip to the store reminds me that inflation isn’t just for balloons. I don’t pretend to understand the economic forces involved, but I do know some things that inflate the cost of food. Here’s one:

General rule: If you double the P in “shop,” you double the price. Which is understandable, because it’s expensive to import food from the 16th century.

Another general rule is “fancy language equals fancy prices,” especially when the words are associated with Britain:

“Made to order” isn’t cheap, but it is cheaper than “bespoke.” I would deduct 10% from the price for misspelling “disappoint,” however.

A variation of the fancy language rule sets higher prices to anything described by a three-syllable word that most people have to look up in a dictionary:

A “distributor” can’t charge as much as a “purveyor.” Oh, and “chefs” pay more than “cooks.”

To sum up: If you’re on a tight budget, stay away from shoppes that are purveyors of bespoke fruit baskets.