Tag Archives: organic

Organic Panic

You can’t walk more than ten feet in Manhattan without seeing a sign advertising an organic product. According to the original, chemistry-class definition,  “organic” refers to any compound containing carbon. In recent years the “organic” shows up in connection with food produced “without chemical fertilizers, pesticides, or other artificial agents.” Okay, no one’s against natural food (except perhaps some fertilizer/pesticide/artificial-agent manufacturers). But really, don’t you think the organic movement has stretched a little too far? This sign proves my point:

Shoes!

Shoes.

 

 

 

 

 

Buy these shoes in case you’re ever lost in the wilderness and have run out of regular (organic, of course) trail mix. You can eat your footwear without worrying about contaminating yourself with dangerous chemicals. Not that artificial ingredients would be your biggest problem in such a situation.

Moving on, here’s another organic offering, this time on the window of a barbershop. (Oops, I mean “salon,” which is what barbershops on the Upper East Side call themselves.)

Organic ammonia?

Organic ammonia?

 

Paging the punctuation squad: Clean-up in aisle three. I’ve given up on apostrophes, so I won’t go into “mens.” No one will misunderstand that word because it’s not properly punctuated. I’m also ignoring “natural cuts,” which are … what? Chops from falling trees? Thorn slices? But the absence of hyphens in this sign creates confusion. Is the shop offering “organic ammonia”? “Free hair”? “Free hair color”? And wouldn’t it be “hair coloring,” anyway? My guess is that the sign should read “organic, ammonia-free, hair coloring.” But even with the added hyphens and ing, the question remains: What does “organic” mean when the adjective is applied to “hair color”?

Another sign:

What's in this bottle?

Drink up whatever this is.

 

 

 

 

 

 

 

 

Hyphens, we need you again. Without hyphens, the bottle may contain smashed up “organic fruit” swimming in a chemical soup. Or the “beverage” may be organic, with fruit from pesticide-laced plants. The label implies health without giving any specific information, other than the fact that the US Department of Agriculture signed off on the designation “organic” for something. Alternate, perhaps correct labels: “all organic ingredients” or “made with organic fruit and some artificial stuff.”

One last thought: The New York Times reported this week that growers of medical marijuana cannot receive “organic” certification for their crops because the plant is illegal under federal law. Tobacco, the reporter pointed out, could conceivably meet “organic” standards set by the government. Which brings up an interesting question: Do “organic cigarettes” exist, and do they attract the healthy-eating crowd? Inquiring minds want to know.