Tag Archives: English

Massage Tips

The rise of e-tailing has led to the decline of brick-and-mortar retailers. But personal services can’t easily by sent via UPS (or drone, for that matter). You can’t have a haircut delivered to your apartment, though you may — if you’re financially fortunate — have the haircutter arrive at your door for a few quick snips. Fortunately for bloggers like me, personal-service shops abound in NYC, and their signs are as loopy as any other sort, outclassed only by everything composed by the city’s Department of Transportation.

Shop owners who knead body parts for a living may be great at their chosen task, but they’re not necessarily good at advertising. Recently I saw this disturbing claim:

Back-foot?

If your front-foot is sore, you’re out of luck.

 

This sign would be fine (though perhaps not effective) had it appeared in a vet’s office or a dog spa. But it’s in a salon devoted to bipeds. Grammar note: The hyphen creates a single adjective, a description of the noun “massage.” In this case “back-foot” implies a lead (front-foot) and a follower (back-foot).  I wonder whether a person’s back- and front-feet correspond to their dominant hands. But that is a question for scientists, not grammarians.

Here’s another variation:

What rub?

What kind of rub?

 

 

 

 

 

 

 

 

Now there’s no hyphen, just an artistic slant that leaves the meaning floating somewhere over the Land of Confusion . Maybe “back or foot rub”? Or “back and foot rub”? Personally, I like to know which body parts are involved before plunking down my cash.

The moral of this post:

Tips appreciated.

Tips appreciated.

 

 

 

 

 

 

 

 

Not a gem of clarity either (“waxing massage”? “facial tips”? “waxing facial”? “massage tips”?), but, dreamer that I am, I choose to believe this sign refers to a veteran masseuse, eager to impart wisdom garnered over decades to newcomers to the profession.

Maybe even a few tips about hyphens.

 

Sweet mysteries of life in NYC

Like a squirrel hoarding nuts, I’ve been stockpiling a few mysterious signs, hoping that at some point their meanings will emerge. These signs, all from shops selling food, defeat and delight me. I offer one or two interpretations and invite you to add your own commentary. First up is this beauty, which appears on a chalkboard in front of a hip (i.e. overpriced) restaurant:

 

I prefer maximal, myself.

I prefer maximal, myself.

 

My interpretation: You may find a grain or two (sand? wheat? spelt?) in the food, but grainophobes have nothing to fear here. Same restaurant, different sign:

 

Bring a lasso.

Bring a lasso.

My interpretation: The loaf lopes around the dining room. If  you can catch it, you can eat it. Or, the loaf parties all night and won’t follow any rules.

One more, from a different store:

Two-foot ceilings.

Two-foot ceilings?

 

My interpretations: This shop (a) sells neatly ironed, fruit-based beverages or (b) was a normal- height building before King Kong’s foot flattened it.

Your ideas are welcome. As you interpret the meaning, though, keep in mind that these signs appear in New York City, which may be defined as having a

Oh, yes we are.

Oh, yes we do.

 

 

 

 

 

 

 

 

Hyphens Needed

Hyphens are the poor relations of the punctuation world. They hardly ever get the respect they deserve as regulators of meaning. Take this photo that my friend Deborah sent, for example. She snapped it at a spa. It’s a bit blurry, and so is its message:

Hyphens matter.

Good luck arguing with the employees here.

 

 

 

 

 

 

 

 

My mother would have won “employee of the month” at this spa because she had the “silent treatment” down pat, having practiced it extensively on me and my brother. I bet you know a few experts at this tool for emotional extortion, too. Of course, the sign most likely refers to spaces where talking is not allowed during treatment. But why guess? A hyphen would clear up any confusion. “Silent-treatment rooms” are where you deal with a glacier masquerading as a human; “silent treatment-rooms” are where your masseuse or physical therapist shuts up.

Here’s another hyphen-challenged sign:

Calling all cold boxes?

Calling all cold boxes?

 

Does this shop offer to store boxes that freeze your fingers when you touch them? If so, what’s in the boxes? Evidence of your latest serial killing?  Or do the shop owners place room-temperature boxes inside refrigerators? And why would you want to hire someone to do so instead of storing your frozen food at home? Are you really that hungry?

I can’t end this post without mentioning two other friends, Ed and Don, who each pointed out a variation on the missing-hyphen theme:  “one night stand,” which, hyphenated, could be furniture (“one night-stand”) or a fling (one-night stand). If you indulge in the latter, you get to visit the silent treatment rooms. . . er, I mean the silent-treatment rooms.

New post? Totally.

The recent battle between Apple and the US Department of Justice over an encrypted iPhone was rendered moot when the DOJ figured out how to get into the device without the company’s help. Apple’s argument in favor of privacy would appeal to me more if  I could find a shred of evidence that privacy has not already become a faint, nostalgic glimmer of the past, in the sort of story that old people begin with the phrase “in my day.”

I say this as a frequent customer of the New York City Transit Authority. Consider this incident. Setting: a crowded M15 bus. Characters: Young Mother (YM) with a toddler and an infant, seated in the back. Young Guy (YG) with friends, standing near the front. The dialogue goes like this:

YG: Hey! I haven’t seen you in ages!

YM: I got fired!

YG: You got fired?

YM: Totally.

Keep in mind that this conversation spanned the length of a double bus — the kind of vehicle that bends in the middle to make turns easier. So in effect, the participants were half a block apart. It’s not that getting fired is necessarily — or ever — something to hide. In my day, though, we gave out this information privately, not as a public service announcement. (See what I mean about “in my day”?)

But this isn’t a post about privacy, primarily. Instead it’s about the word “totally.” If YM was “totally fired,” does that mean someone can be “partially fired,” as in “you have to work on Mondays and Wednesdays. You are fired on Tuesdays, Thursdays, and Fridays”? Somehow that scenario doesn’t seem to fit the definition of “fired.”  Instead, “totally” in this context seems to mean “really,” a way to indicate that you meant what you just said. That such an affirmation is necessary is a sad commentary on the status of truth nowadays. (“Nowadays,” but the way, is another favorite word in senior circles.)

My advice: Hit the mute button in your own mouth a little more often, especially in mass transit situations. Then the privacy issue won’t be moot. Not totally, anyway.

Political Speech

I am not, in this season of completely unexpected but totally inevitable political events, going to talk about the language some presidential candidates have used for the size, shape, and function of body parts belonging to themselves and their loved ones. In that, by the way, I am part of a group small enough to meet in the elevator of my building. An elevator which, like most in New York, is not all that big. (There. I’ve justified including this topic in my blog by creating a microscopic link to New York City. Now, back to politics.)

In this post I turn my attention to how campaigns end –  not that many do. Instead, candidates now “suspend” their bids for the nomination. “To suspend” is to call a temporary halt to an action, to pause before resuming whatever was suspended. It’s less permanent than “dropping out,” “ceasing,” or, heaven help us, “giving in.” Since the days of Richard Nixon, who famously said that he was “not a quitter” (and, at another time, that he was also “not a crook”), presidential hopefuls have suspended and not ended their efforts. Mostly. Mike Huckabee, who I expect would disagree with me on many issues, is my favorite campaign-ender. He said that he stopped running for president because of illness: “Voters are sick of me.” Now that’s honesty.

All this suspending makes me wonder whether the candidates are secretly hoping that at the last minute they will be called out of seclusion (“suspended animation”?) to become their party’s standard-bearer. And this year those hopes may not be entirely unrealistic. But what about other definitions of “suspend”? “The word also means “to hang something.” Because it’s “something” and not “someone,” I doubt this definition applies to any candidates’ secret hopes.  Finally, “suspend” may be “to hold off punishment until a specified period of time passes without further offenses.” Politicians may hope that this definition applies and that they will escape punishment for their campaign excesses, but the rest of us . . . well, most of us view “without further offenses” as a poor bet. Like, awesomely poor. Epically poor. The greatest poor ever.

See? The language of this campaign is contagious. I’d better suspend this post now.

Driving yourself crazy

Pity poor New York City drivers, who have to decide where to “pull” their vehicles – over, up, down, and, well, insert the adverb of your choice. Before I go any further, can someone explain why “pull” is the verb here instead of  “steer” or “drive”? Perhaps we are still holding onto the reins of the horsepower in the engine. If so, it is time to let go.

Back to adverbs, the part of speech that tells where the action is. Check out this sign from a parking garage:

Down you go.

Down you go.

 

In this sign, “down” is an adverb. It must be. If it were an adjective, the driver would have to grab the “down ramp” (not the “up ramp”) and pull it. I rather like this sign.  “Down”  makes sense because the garage is below ground. Also, the sign is polite enough to include “please.”

Here’s another:

Ahead and up.

Ahead and up.

 

 

 

 

 

 

 

 

Now the driver is on street level, so “down” is out and “ahead” and “up” are in. Grammatically, there’s no confusion. But one teensy problem remains. The signs in the left lane, where the driver is supposed to “pull ahead” and “up,” hang over cars facing outward. Maybe “ahead” is short for “head-on collision”? You may also be puzzled by the “return” sign, wondering what else you would be doing when you pull into this garage. The only alternative is driving in circles inside the small empty space under the signage. But because the garage is associated with a rental agency, “return” makes sense . . . unless you look at the other two signs, which direct you to the left lane. To sum up: the signs tell you to pull into the right lane to return the car while simultaneously pulling ahead and up in the left lane.

My choice:  Walk. Otherwise, you may drive yourself crazy.

The most unkindest cut

Shakespeare’s Marc Antony was onto something when he referred to Brutus’s stab at Julius Caesar as the “most unkindest cut of all” – something that  this New York City barber seems determined to avoid:

Nice to know they're kind to senior citizens and kids.

Nice to know the barber is kind.

 

 

 

 

 

 

 

 

I wasn’t able to determine what the gray tape covered. Perhaps it was “except when we’re annoyed” or another disclaimer? And is that where the little red dots come from – scissor stabs?  Regardless, I do prefer “kind cuts” from my salon, and I’m sure you do also. I am a bit upset by the lack of apostrophes, which create a warning that “senior citizens cut” and doesn’t explain whether old people with scissors make “kind” or cruel stabs and slashes. No guarantees after 65, I guess. At least when “kids haircut,” the only possible victim is a tress.

I can’t leave this sign without asking whether anyone knows what a “tape-up” is. Maybe something to do with the duct tape near the top of the sign? Nor have I a clue about the definition of “skin fade.” I’ve seen odd (to me) stubble-on-a-scalp looks, but wouldn’t those be “hair fades”?  And does “shape up” command you to finally get serious about dieting and exercise? Theories welcome.

W/ ?

Although I often mock the signs I see around NYC, this one has me well and truly stumped. I chanced upon it in a hardware store near Lincoln Center, posted atop a gleaming, stainless steel box that would never fit into any Manhattan kitchen I’ve ever seen. It seems to promise something, but what? Take a look. Maybe you can figure it out.

W/ what?

W/ what?

 

 

 

 

 

 

 

 

I get that the abbreviation “w/” stands for “with.” After that, I’m clueless. I should have taken advantage of the offer to “ask associate for details,” but I was late for lunch and the display model, contrary to its advertised “w/ Food,” contained nothing edible. So I left, perplexed and full of questions. Does “w/ Food” mean it’s filled up once, on delivery, or always – a kind of cornucopia that magically refills itself? That last option might be worth the hefty price. But who chooses the food? And are we talking macadamia nuts and lobster or lentils and frozen peas?

This sign, I ultimately decided, is part of a trend. Throw meaningless words at shoppers and hope that they’ll be impressed and confused enough to buy what you’re marketing, even though they haven’t the vaguest idea what that is. Kind of like the current US presidential race.

So over to you, readers. Think of this blog post as a contest, like the weekly cartoon-caption challenge in The New Yorker. The prize for the best interpretation of “w/ Food” is, well, nothing.

Yes, I’m cheap. But I’m also honest and clear. Unlike this sign.

Covering Up

The site: an elegant building in midtown with a glassblock wall rising maybe thirty feet, topped by the usual brick construction for many, many feet beyond that. A small patch of greenery, waist-high. In the middle, this paper sign (slightly the worse for wear after a rainy afternoon):

Lean, yes. Sit, no

Lean, yes. Sit, no

 

 

 

 

 

 

 

 

The applicable dictionary definition of “façade” is “the face of a building.” Unless you have Spider-Man’s powers, it’s hard to imagine that you can sit on a façade. You can, of course, lean against it, if (in this location) you don’t mind trampling some perfectly innocent ivy.

The second definition of “façade” is “an outward appearance that is maintained to conceal a less pleasant reality.” In a normal election year, I’d mention that politicians lean (as in “rely”) on facades all the time to conceal their “less than pleasant” plans or personality. This particular presidential campaign, though, gives me pause, and not just because I disagree with most policies of many candidates and some policies of all candidates. If this crew is leaning on a façade, it can only be to conceal a more pleasant reality.

With the possible exception of nudist camps, did you ever think you’d miss cover-ups?  Campaign 2016 is indeed different.

Illegal Words

The scene: I’m chopping turnips and listening to my local public radio station. The action: The announcer promises an extended report on “illegal spying” after the break. The reaction: I spend the next ten minutes wondering if “legal spying” exists. The consequences: I  lose a thin slice of fingertip to inattention and have to rinse blood off the turnips. Denouement: I decide that “illegal spying” falls into the same category as “victorious traitor.” If you win, you control the language. That’s why no “traitor” ever gains power. A “traitor” who succeeds is a “rebel” or a “patriot” (see “American Revolution”).  So  James Bond isn’t engaging in “illegal spying” in the eyes of the British government. The nation spied upon, however, holds a different opinion. If James Bond gets caught, he goes to prison. Of course, James Bond never does get caught, not permanently anyway. Why ruin a franchise that reaps billions?

But I digress. This post isn’t about potboiler-blockbusters. It’s about legality and the words that describe it. Take a look at this sign:

P1010935 (3)

 

 

 

These words appear at a construction site, on the side of a shed that protects pedestrians from any falling debris. The ceiling of this shed is maybe twelve or fifteen feet high, level with the apartment windows on the second floor of the building. (How nice for the occupants! They can chat with construction workers over morning coffee.) Back to language: “burglary” is a legal term for breaking and entering a building in order to commit a crime. Okay, that word makes sense, because the shed could facilitate entry into those second-floor apartments. But “hold up”? This is an informal term for “mugging” or any robbery committed with a weapon.  Technically, the same bad guys sneaking through a window could “hold-up” the occupants, but this action is already covered under “burglary.” So why use both terms?

I didn’t lose a fingertip to this one, but I did speculate all the way home. Did the sign-maker envision armed robbers atop the scaffolding, taking wallets and jewelry from residents strolling on top of the shed? For a block or two I decided that the protection was for pedestrians under the shed – a sort of “walk through here and you’ll be safe” notice. Then I realized that “pedestrians” aren’t “premises.” So that theory bit the dust. At the end of the walk, I decided that another definition of “hold-up” worked best: “delay.” This company promises that the building will be “electronically protected” against missing sheetrock, striking workers, and four-hour lunch breaks. Now that is something worth paying for.