Stress Relief

Is your last nerve fraying? Have you had a fight with someone near and dear to you — or with anyone else, for that matter? Maybe you need to stop by this store for some help:







You’d think a team of therapists awaited you inside. Alas, it’s a bank. I imagine that the “relationship manager” working there makes sure you love your money and it loves you back. Or something like that.

If your love life isn’t the problem but you’re fed up with impolite people, try this shop:







No word on whether the cashier, deli worker, and butcher have proper etiquette, but if they don’t, presumably you can hang out with a courtesy clerk until you recover. Or perhaps the clerks sell courtesy? If so, I can recommend a number of potential customers whose supply is low or completely gone.

Still upset? Try this place:

Personally, I can “relive stress” all by myself, but if you need someone to send you into a nightmare flashback, this place is for you. I won’t mention “pour digestion,” spelling errors being beneath my notice, but I admit it took me two or three minutes to decipher the meaning of the second line. Is “jares” supposed to be “jars”? I wondered. But what sort of sport takes place “in jares”? Model ship building? And what on earth is “Over Use in Jares?” Some sort of recycling promotion, as in “don’t use too many jars”? Then it hit me: “in Jares” are “injuries.” Presumably the first reference is to repetitive motion problems and the second to tennis elbow and similar maladies.  After all this work, I had the “low energy” the shopkeepers are supposed to treat. I’d have gone in, but I didn’t want to relive any stress.


As if you didn’t already have enough to worry about, along come a few more things to up your angst level. Take this sign, for example, posted on a construction site near Wall Street:







And here you thought it was enough to educate your kids about sex, drugs, and Internet chat rooms. Hah! Even if you’re far, far away from downtown Manhattan and have no plans to go there, you’re remiss if you don’t sit down with your offspring and explain “the dangers of trespassing on this site” – not the perils of wandering around other sites full of heavy machinery and gaping holes, but definitely this one. Hear that, Tahitians, Alaskans, and  Antarcticans? Tonight, after homework check and before toothbrushing, do your duty.

I confess I still don’t understand what this sign alerts me to, and that fact worries me even more:







Are we talking plutonium here? (And if so, wouldn’t it be “radioactive”?) Sparkling pipes in  cement that can distract you and make you fall flat on your nose? Maybe a Keith Haring drawing of his trademark “radiant child,” formed from neon tubes? You wouldn’t want to walk over a modern masterpiece. Besides,  the two exclamation points imply that radiant tubing is nothing to fool around with. You may suffer unknown consequences if you don’t “beware.” (Make that “beware!”).

I do “beware,” but for safety’s sake I’m not limiting my caution to radiant tubing and construction zones. Here’s my slogan: “Beware of Everything.” Try it. You’ll feel a little anxious, but you’ll be much safer.

Grade: D+

I wrote an earlier post ( about a luncheonette interested in hiring a “grilled man” for food prep:

Grilled and Deli Man









Somehow it took the shop owners a long time to find someone suitable. I can’t imagine why.  I also can’t imagine why adding a D where it doesn’t belong is a growing trend. Check out this restaurant’s boast:




I know reality television shows are popular, but I had no idea that food “lived” on television. Do they lock the veggies and chops in a house and film clashes between them? Or drop them in a picturesque spot and vote a certain number of calories off the island each week? I assume the signwriter intended to say “live,” as in “happening now.” But doesn’t the fact that this sign’s been around for months invalidate the whole concept? I stopped in anyway; lunch was delicious.

Another stray D wandered into this sign:


Okay, I can see “specializing” or “specialists.” But “specialized”? The past participle “specialized” implies that the employees used to focus on “hand cleaning & theatrical costumes”  but now have a broader range. Or, they dropped out of the field entirely. And then there’s “hand cleaning.” Don’t most people take care of that chore themselves? Despite the fact that this is a city where many people have breakfast, lunch, and dinner delivered, not to mention laundry and just about every other human need, you’d think hand cleaning would be an in-house job, even if not a personal one. I also note that the cleaners work “on” their “own plants.” Are we talking begonias here? Factories? I’ll figure that one out later. Someone’s coming over now to clean my hands.

Bad Jelly

A while ago a friend sent me a photo that perfectly captures the national mood, or so it seems to me judging by what I read in the paper:







I’m in a “gripe” mood also. So settle in with a little jelly, fellow complainers, and express your own annoyances. Here are three of mine:








It has long been my position that ‘n (intended as a contraction of “and”) is a grunt, not a word. Here it appears with double quotation marks. My advice: If you’re going to butcher a contraction, at least use the proper punctuation to do so. In this case, place an apostrophe before and after the n to indicate that a and d have been dropped.

Next gripe:












I’m a grammarian, not a mathematician, but shouldn’t “Three Cheese Mac & Cheese” be made with three types of cheese? Yet the second line specifies that the dish is “made with American and Swiss Cheese.” I checked the ingredient list, which lists no other identifiable dairy product. I thought about crossing out “three” and penciling in “two,” but I decided that customers, unlike label makers, can count.

One more:







I don’t usually bother with spelling errors, but this one I can’t ignore. Unless they’re trying to exclude everyone except Chicago and Boston baseball professionals, the word is “socks.” Second, even if the sign does refer to the White Sox and Red Sox, you don’t need the final “s.” “Sox” is a plural term. Which makes me wonder what you call a single major leaguer from one of these teams. I can’t imagine an announcer introducing “the next sock at bat.” Baseball fans, feel free to enlighten me, despite the fact that I’ve clearly eaten too much “gripe jelly.”  I think I’ll stick with plain peanut butter for a while, at least until I get my perspective back.

Apostrophes. Sigh.

If I had my way, apostrophes would be exiled from English. My reasons are sound. Many perfectly fine languages do quite well without this punctuation mark. Plus, few people misunderstand the writer’s intended meaning just because an errant apostrophe has crashed a sentence or gone AWOL. Alas, I don’t have my way very often, and never in matters of apostrophes. Perhaps that’s why I seldom bother snapping photos of the many errors I see on signs around New York. But every once in a while, I can’t resist. This sign caught my eye yesterday:







I’m fine with an apostrophe-less “ladies,” because nouns do morph into adjectives at times (e.g. “Yankees baseball”). However, “mens” isn’t a noun. In fact, it’s not even a word. “Men” is an irregular plural, so the only legitimate term is “men’s,” the possessive form. But are the alternatives fair?  You can write “ladies’ & men’s” or “ladies and men” and claim symmetry and equality.  Yet while you might talk about “ladies tailoring” you probably wouldn’t say “men tailoring.” (The technical reason: It doesn’t sound right. Plus, who’s to say that you’re not talking about a guy waving a tape measure around?) Despite the difficulty of fashioning an apostrophe in neon, I think this sign should read  “ladies’ and men’s.”

This sign writer took a different approach:


Fairness demands that because you can have a “man cave,” you should also be able to have a “man shirt.” Working backward on the logic chain to the first sign in this post, you end up with “woman and man tailoring.” I can live with that usage. In fact, I can think of many a woman and man I wouldn’t mind tailoring to my specifications  — talks less, vacuums more, stuff like that. But strict grammarians might object.

One more for (and from) the road:


Why do people keep trying to make plurals with apostrophes? Upstate’s “hen’s” may be the “happiest,” but I bet upstate’s grammarians are pretty glum. They may even be the “unhappiest grammarian’s.”

Oxymorons, Again

Consistency seems to be out of style these days. A while ago I posted a couple of signs that contradict themselves (See “Oxymorons” at I keep finding more, such as this one, which hangs over the entrance to a parking garage:

Quik park slowly. Got that?






Yes, I know that “Quik” is part of the name, but you’d think the owner would move “quik” away from “slowly,” if only to keep the attention of a potential customer who’s in a hurry. And is it too much to ask for a “c” before the “k”?

A penny to anyone who can explain what “shop and save for free” means, in the context of bakeware or anything else:

Shop for free?









Not to mention whether (and where) you should brake your vehicle:







Or where you should shop, and for what:

A sidewalk inside?









Either the slabs of cement are ten bucks each or the store is having the equivalent of a garage sale in the dining room. Either way, something’s odd. Bottom line: People often think we New Yorkers are rude (and sometimes, we are). But mostly we’re just confused.

Whatevers of the World, Unite!

I’ve written before about the modern custom of calling employees anything but. (See Staples has “team members” (with customers as the opponent?) and Walmart has “associates.”  This trend appears to be gaining strength. Note these signs posted in a food store near me:













The first one is a lie, judging by my experience, because the elevator has never actually functioned when I’m in the store. The second seems ominous; crew members entering their “quarters” are really on their way out of the building. Perhaps that’s why the elevator doesn’t work.

But let’s hear it for Starbucks, which displays this chalkboard:

I wonder if this employee’s 401K reflects her status as “partner.”  Somehow I doubt it; in fact, I doubt that she has a 401K or any other retirement plan from the coffee chain. And what’s with “quarter”? They can’t find an employee — sorry — partner of the month? I also like that she’s encouraged to show leadership “through” her peers. “Show through”? Like the crew being shown through the exit?

Lest you think I yearn for simpler times with older terms for workers, I should point out this sign is also problematic:

And the tradeswomen go where?









Leave aside for a moment the fact that “tradeswomen” are out of luck. Focus on the verb. The air of command in “will use” admits no possibility that someone delivering food, services, a baby, or whatever will disobey the sign and enter the same place as the front-door worthy. The sign is prescriptive, yes, but also it presumes to be predictive. Must be nice to see the future so clearly, as a crew member, a partner, a tradesman or a whatever.

A Fog of Words

The city is sitting in a soup of gray fog as I write this post, much like the meaning of these earnest but incomprehensible signs. First up is from a nearby market that prides itself on fair-traded, locally grown, never-met-a-chemical produce:

Whose safety?


Okay, I get that skates inside a store can lead to crashes and possible puncture wounds from organic asparagus. I can also imagine that stepping on a stray artichoke with a bare foot might lead to a deadly collision with a pile of kale or a tub of alfalfa sprouts. But why is a shirt necessary for safety? Perhaps male customers showing off the effects of all those hours with a personal trainer elicit attacks from envious (or lustful) fellow shoppers. And pets? Is the store owner assuming that your poodle, well behaved in your house and on the street, will go berserk and bite you upon seeing the dog biscuit display? What the sign ought to say, I imagine, is that the shirtless, shoeless, pet-ful and skated customers may annoy and, by a long stretch of the imagination, endanger the staff and other shoppers.

The next sign features a word that hasn’t yet made it into the Oxford English Dictionary:







The “clean up” part is clear, even without the smear of what I hope is dirt that a passerby added to a strategic spot on the sign. But what does “leash-curb” mean? Tie Fido to the sidewalk edge? Limit (curb) the length of extendable leashes? I’d support that one in a heartbeat, having tripped or leapt over many a twenty-foot tether.  My guess is that the hyphen is a comma that unwisely flattened out and floated up.

One more, for fans of beauty products:



Are the “50+ ingredients” this store “won’t sell” the appositive of “the finest ingredients” cited in the first line? I can just imagine the manager declaring that “this is the best hand cream in the world, so we don’t carry it and never will.” I’m tempted to go into the store with a list of 50+ ingredients I won’t buy.  That is, I would be tempted if I had the tiniest clue about or interest in body-care ingredients. By the way, I inserted a hyphen to link “body” to “care.” Without the hyphen, the “body” may conceivably be attached to “50+,” in which case you can’t shop here if you’re AARP-eligible.

No Time Like the Future

Does the English language have a future – tense, that is? Most grammarians keep things simple and answer yes. A few, though, see the future as an aspect of present tense, based on the fact that the verb form does not change in a sentence about what has yet to happen, as it does when, for example, “walk” turns into “walked” in a sentence about the past. To talk about the future, the main verb simply acquires “shall” or “will” — helping verbs, in this sort of analysis.

For the record, I think future tense does exist. But I’m intrigued by the philosophical implications of the other way of thinking – that the future, as we conceive it, is solely an aspect of what is happening right now. From that perspective, present actions carry more weight. Or, as thousands upon thousands of coffee mugs put it, “The past is gone. The future has yet to come. Only the present moment is real.” Or something like that.

I thought about future tense when I encountered this sign in the emergency entrance to a hospital:

Will be.









As everyone who’s ever rushed to an emergency room knows, ten minutes of terror precede five hours or so of tedium (if you’re lucky). So I had a lot of time to think about the statement that “the nursing station will be on the left.”  Why not “is”?  Why future tense? Are workers scurrying around with hammers and dry wall, constructing the nursing station as you open the door?

Eventually I realized that the sign speaks to the state of mind of the people who are reading it. Most likely they’re scared because of what’s happening in the present moment and hoping that the moments, hours, days or even years to come will be better.  No general-purpose sign can promise that everything will be all right — not in a hospital. Uncertainty is king. But the sign supplies one small concrete truth to hang onto. Follow the hallway, and the nursing station — and the help it provides — will be on the left. Not much, maybe, but in that moment, that present moment, enough to keep you going.

Logical Questions

Signs and labels typically hit you with a message that you can absorb quickly. But this quality comes with a built-in problem; you have to infer the context and the implied or possible extension of what’s actually there. Which brings me to these signs, and the logical questions they inspire. The first is a label on a soda bottle:








Dieters’ delight, right? But why highlight “per 8 fl oz serving”? Do 4 ounces have half the calorie count? If so, what’s half of zero? What about 16 ounces? Does the number jump to, say, 1000 calories because the calories from the first 8 ounces are packed into the next 8, the way a “first thirty days free” subscription suddenly increases to $40/month thereafter? I bought this beverage anyway because I wanted club soda, but I would have been more comfortable with a label reading “no calories because it’s just water and a couple of minerals.” Honesty being the best policy and all.

Next up is a Valentine’s Day special, a bit late:








I understand “cookie cakes,” which I imagine combine two food groups, cookies and cakes, similar to “cronuts,” the food-fad that mixed doughnuts and croissants.  No need to discuss “heart shaped,” which is obvious. What gets me about the sign is the asterisk and its explanation. What on earth does “full legal available” mean?  If the cookie cakes were available until “Feb 21,” would they be totally illegal? Half legal and half illegal? Unavailable?

Last but not least:







At first I thought that “pick-app” was, in fact, an app. And it is! Download this code, and you’ve got a lifetime supply of pick-up lines to throw at prospective romantic partners. (No kidding. Really.) But if the sign refers to that app, how does “delivery” fit in? Does the app deliver the line, so you don’t have to say anything? Or does “delivery” refer to results —  a date or a phone number?

Theories welcome.