The title looks strange — on purpose — and it’s no stranger than the random addition or removal of periods, commas, and quotation marks in NYC’s signs. I wrote about the placement of periods in “Stop Full Stop” (http://www.grammarianinthecity.com/?p=1364). In this post I expand on the puzzles of punctuation. First up is this photo, which my friend Erica Berenstein sent me:

 

 

 

 

 

 

 

 

Reluctantly leaving aside the issue of capital letters, I can’t figure out the marketing advantage of placing a period after “dream” and nowhere else. True, the list separates the clauses (subject-verb pairs), but then why place any periods at all in this ad?

Microsoft takes a different approach to punctuation, as you see in these messages that popped up on my screen during a recent update:

 

The first part of the statement seems to be a shortened form of “we are getting things ready,” an independent clause. But if that’s the intended construction, the rules of Standard English don’t allow you to attach the first independent clause to the second (“Please don’t turn off your PC”) with a comma. Another possible interpretation is that “getting things ready” is an introductory participle, in which case the participle should modify the subject of the following clause. The problem with this explanation is that the subject of “please don’t turn off your PC” is an implied “you.” But “you” aren’t getting things ready. Microsoft is, or so it claims. By the way, there’s a period missing after “PC.” With such attention to detail, the upgrade promises to be buggy at best.

Here’s another Microsoft gem:

 

 

Okay, the words make sense, and the sentence begins with a capital letter. It ends with . . . nothing. No period. No exclamation point. Not even a question mark, which, given the state of internet security these days, would be more than appropriate.

Last one. Can anyone find a reason for these quotation marks?

 

 

 

 

 

 

 

I’m stumped. Feel free to send in your theories, properly punctuated, of course!